What is a Marketing Plan?

what-is-a-marketing-planHave you ever wondered what a Marketing Plan is?

Does all this talk of marketing planning sound like double Dutch to you?

Well a Marketing Plan, in simple terms, is a road map for your business.  A Marketing Plan should outline specific actions your business will take to market your service or product to the people who purchase it (your customers).

A Marketing Plan should supplement your Business Plan.  Together, these plans will guide your business on where it is going and how it is going to get there.

So, how do you write a Marketing Plan?

  1. Identify your Company’s Vision, Mission and Values
  2. Identify your objectives; what are the specific goals of the company (time bound them)
  3. List the products/service that your company offers
  4. Identify who will consumer your product/service? The people who buy your product may not be the people who consume your products. You need to identify your consumers
  5. Identify who your competitors are
  6. Consider your competitors and identify what is unique, special and/or different about your product/service. This is referred to as positioning.
  7. Develop your pricing
  8. Identify how you will sell your product and the support you will need to sell it
  9. How will people find out about your product/service, for example:
    1. What signage do you need
    2. What will your stationery look like
    3. What brochures do you need
    4. What promotions will you run
    5. What advertising will you do
    6. What social media will you be active in
  10. What is your budget? How much money do you have to promote your products/service?
  11. What is your action plan? What will you sell, when will you promote it?
  12. Summarise your actions

As you can see, a Marketing Plan can be quite complex, however by writing a Marketing Plan you will be setting yourself up for success in the future.

If you know you should have a Marketing Plan but it all sounds too hard, then don’t delay, just give us a call and we would be delighted to help.

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Lynda Schenk

An energetic and strategic marketing professional with over twenty years’ experience in industries ranging from wine, not for profit, transport, logistics and manufacturing. Lynda founded Purple Giraffe Marketing Consultancy in 2014 offering an end to end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth and profitability.

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