What is ChatGPT and how can small businesses use it?


ChatGPT, a new artificial intelligence chatbot, has taken the internet by storm with it eclipsing one million users within a week of its launch. To help understand the capabilities of this tool, Lynda Schenk, our Head Giraffe, shares four ways your small business can use ChatGPT to attract and retain online audiences. This insightful article has been published on Inside Small Business. 

As we embrace digitalisation, it’s important to update and refine your marketing approach to stay ahead of the game. Therefore, to learn more about these tips, check out the full article on Inside Small Business. And for more industry news and updates, be sure to visit our News Page. 

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Lynda Schenk

Lynda Schenk

An energetic and strategic marketing professional with over twenty years’ experience in industries ranging from wine, not for profit, transport, logistics and manufacturing. Lynda founded Purple Giraffe Marketing Consultancy in 2014 offering an end to end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth and profitability.

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