What is ChatGPT and how can your business use it?

Bree Wood from Purple Giraffe working at desk on laptop

ChatGPT, a new artificial intelligence chatbot, has taken the internet by storm with it eclipsing one million users within a week of its launch.

This cutting-edge AI-based tool is a variation of the GPT (Generative Pre-training Transformer) language model, developed specifically for the generation of human-like text in a vernacular context. When a user gives it input, the tool generates natural language responses, making it useful in a variety of business applications where human-like conversation with customers or clients are needed.

Whether it’s through content creation or chatbot applications, ChatGPT has the advanced technology to help small businesses with the online boost they need to succeed in today’s digital age.

Here are 5 ways your small business can use ChatGPT to attract and retain online audiences.

  1. Content Creation

By utilising its natural language processing and GPT-3 technology, your business can use ChatGPT to generate high-quality engaging content for your target audience based on your specific inputs and user interests.

ChatGPT can develop content that is tailored specifically to the interests and needs of your target audience, increasing your contents likelihood of capturing their attention, driving engagement and directing traffic to your website or social media platforms. This content can range from blog post titles, summaries, social media posts, and even entire articles.


  1. Customer Service

ChatGPT can be utilised to create chatbots that interact with your customers and answer their questions through human-like conversation. This can help your business provide better customer service and build stronger relationships with your audience, especially in today’s authenticity driven society. However, it is important to note that ChatGPT applies a general language model and may lack specialised knowledge in certain areas.


  1. Email Marketing

ChatGPT can be used to develop personalised email-marketing content, allowing your business to offer digital experiences that build stronger relationships with your subscribers. 75 percent of consumers state that they are interested in buying from brands that offer personalised digital experiences.


  1. SEO

Search Engine Optimisation (SEO) is a vital part of content marketing, and ChatGPT can be helpful in assisting with performing SEO-related tasks. For example, ChatGPT allows your business to experiment with writing meta titles and meta descriptions, enhancing your websites search engine ranking. ChatGPT can also increase your readability scores by refining sentences within your content.


  1. Content Curation

ChatGPT can be utilised to create a valuable and reliable content marketing strategy by assisting your business with researching and curating content from multiple sources. For example, ChatGPT can be used to come up with new ideas for content marketing campaigns and to identify trends and topics that would be of interest to your target audience.

Simply ask it to formulate a list of ideas for podcasts or videos, then prepare a script pursuing these ideas. If you don’t like its results, ask it to formulate new ideas in a specific tone and/or either simplify or make copy more detailed.

However, when it comes to facts, it is necessary to verify ChatGPT’s response from authentic sources to avoid publishing misleading information.


So, is ChatGPT a fit for your business?

No matter your industry, there is no harm in testing out the waters with ChatGPT and seeing if it’s the right fit for your business. To access the tool all you have to do is go to chat.OpenAi.com and register for an account with an email address. Once you’re registered and logged in, you can get started by asking the tool any questions you may have and exploring the answers you receive.

Currently ChatGPT is free to use due to the model being in its “learning” phase. However, ChatGPT Plus, which is an enhanced version of ChatGPT is also available to a limited pool of users for $20/month. ChatGPT Plus allows users to get faster responses, a better connection to the tool, and early access to new features.


ChatGPT is growing quickly, with it expected to cross 1 billion users by the end of 2023.

However, despite ChatGPT’s reliability and advanced technology, it is essential to remember that they cannot fully replicate the creativity and emotional intelligence of a human content creator. Therefore, it is crucial for your business to review and edit the content generated by the tool to ensure it aligns with your brands tone of voice, values and message.

Additionally, ChatGPT may not be able to handle complex or unique content requests, requiring human intervention to generate high-quality content.

If you get stuck or require assistance in your marketing then chat to our team today! 

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Picture of Fadila Valiyff

Fadila Valiyff

Fadila is a young rising Marketing and Communications professional as she comes to the end of her Bachelor of Marketing and Communications degree at the University of South Australia. With a passion for copywriting and social media marketing, Fadila finds helping clients achieve their marketing goals a reward in itself. Her can-do attitude and commitment to bring brands to life, allows her to work efficiently and expand her knowledge and passion within her work here at Purple Giraffe.

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