In today’s modern society, we are continuously moving towards a digital world. More and more of our everyday interactions take place online. The internet has become the place where people connect with friends and family, shop for products, research services, and where businesses share their ideas, plans, and most importantly, their portfolio.
As these online spaces play an even greater role in how we live and work, I started asking myself: what exactly is digital media?
At first, I thought the answer would be simple. But after a quick Google search, I realised it wasn’t so straightforward. There are many different interpretations of the term, and it’s often used quite loosely. The most common definition I came across was “any audio, video or photo content that has been encoded or digitally compressed.” While accurate, it didn’t quite reflect what I was looking for.
Because my search was for business purposes, I refined it to: “what is digital media for businesses?” This gave me a clearer path.
Although there were still several variations, the definition that made the most sense to me was that digital media can be described as “a range of tools, support materials and resources for learning that help to build bridges of opportunity for learners.” In other words, digital media is any tool or platform that helps us discover new information or learn more about a product, service, or brand.
Digital Media for Businesses
For most businesses, their most common form of digital media is their website. This is usually the first place customers go when they want to know more about a business. Because of this, it’s important that a website is well-designed, user-friendly, and regularly updated.
Beyond a website, businesses rely on other forms of digital media to build their digital footprint. These include:
Social media platforms – spaces where businesses engage with customers and build their brand personality.
Email marketing – a direct channel to share updates and strengthen customer relationships.
Forums and news sites – online spaces where businesses can contribute to conversations and share knowledge.
Together, these platforms help businesses communicate, connect, and grow in today’s competitive environment.
Why Digital Media Matters
For businesses, digital media is more than just a tool—it’s essential. It helps them:
Build brand awareness
Generate leads
Educate and engage with customers
Create trust and credibility
In short, digital media allows businesses to communicate with their audience while supporting their overall growth and profitability.
Conclusion
A digital platform refers to any online space that performs key functions like communication, engagement, and education. From websites to social media and email marketing, these tools are shaping how businesses operate and succeed in the modern era.
As businesses continue to rely on digital platforms, their impact will only grow stronger. Understanding and using digital media effectively is no longer optional—it’s a vital part of building a sustainable business in today’s digital world.
Written by Angus Bruce, Marketing and Communications Student, Marketing Intern for Purple Giraffe.
