What The Font! Netflix

Netflix has unveiled its new font known as Netflix Sans, which according to its brand design lead Noah Nathan, is intended to serve “both display and functional purposes”. Netflix is not the first company to have created its own font. In January this year, The Coca-Cola Company launched its own font known as TCCC Unity. Custom fonts are ownable and create affinity over time, but, will the loss in initial visual identity harm their brand?

Read more here

Share article

Picture of Jake Billich

Jake Billich

The youngest member of the Purple Giraffe tower, Jake has a passion for marketing and business. When studying Year 11, Jake was the only student accepted into a Year 12 business course, which he then continued in an advanced mode in his final year at school and finished with exemplary grades. Upon finishing school he appliced and was accepted into a Bachelor of Business (Advanced Leadership) Degree at Flinders University where he is undertaking his first year of undergraduate study.

You may also enjoy these articles:

Call us

South Australia:

Western Australia: