Why every small business needs a marketing roadmap

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Our Head Giraffe, Lynda Schenk, recently had this article published on Inside Small Business.

Does your business have a marketing plan in place?

A marketing plan is a dedicated road map for businesses to reach their consumers and drive sales. Whether you’re a one-person show or a major corporate across multiple locations, every business needs a marketing plan.

As important as marketing plans are, many small business owners don’t devote the time and resources to developing an actionable marketing plan.

You can read the full article on why you need a marketing plan to help your business succeed here.

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Lynda Schenk

An energetic and strategic marketing professional with over twenty years’ experience in industries ranging from wine, not for profit, transport, logistics and manufacturing. Lynda founded Purple Giraffe Marketing Consultancy in 2014 offering an end to end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth and profitability.

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