Work-life balance strategies for small-business owners

Work-life balance strategies at work and purple giraffe

The phrase “work-life balance” tends to insinuate the idea that “work” and “life” are two opposing or different things.  Let’s be clear, we have one life, not a “work” life and a “personal” life.  We should not be putting “work” and “life” against each other in a constant battle, but rather accept that they co-exist, and we should attempt for them to operate in harmony.

However, it’s evident not all of us think like this. Burnout is common for many small-business owners in today’s digital, “always-on” world, so setting some boundaries and having a strategy to remain in control, has never been more critical.  And if we reimagine our own definition of what work-life balance is, we can make a huge difference to our health and wellbeing.

You can read the full article on how you can create more balance in your life here.

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Lynda Schenk

An energetic and strategic marketing professional with over twenty years’ experience in industries ranging from wine, not for profit, transport, logistics and manufacturing. Lynda founded Purple Giraffe Marketing Consultancy in 2014 offering an end to end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth and profitability.

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