Data Protection: what you need to know to protect your business

Respectful use of data is increasingly important, especially in light of incidents such at the Facebook/Cambridge Analytica scenario.

And achieving cut-through in a clutter and noisy market to reach your target audience and provide engaging and relevant content is a massive goal.

Marketing spoke with Marketo chief customer officer Matt Zilli about competition, AI and how appropriate data use comes down to transparency and providing value.  Read the interview here.

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