In essence, your Unique Selling Proposition (USP) is what makes your product or service different from your competitors. It helps to define your company’s unique
Social media is here to stay. We are a long way past social media only being for the young, early adopters, and big business. Today
I don’t know about you, but I was expecting something different in 2020 to how the year has so far unfolded. As the start of
Who would have thought we would be developing a survival kit for social distancing? I mean where did those words come from anyway? According to
In today’s digital world, having a website to support and legitimise your business is essential. In many instances, a website is often the first exposure
The wine industry as a whole has been slow to adopt internet-based technologies and social media platforms. However, in a ever increasingly competitive industry, and
Purple Giraffe were recently asked by Channel Nine to discuss our thoughts on the new development on Instagram – the testing of the removal of
In this day and age of content marketing, it’s important to have fresh insights and new content available to read on your digital platforms and
So, you’ve found a distributor to help you sell your wine brand, but now what? Contrary to popular belief the wines will not sell themselves,
As a winery owner, the list of things to do is endless! With a vineyard to attend, vintage to undertake, wines to make, labels to
In the wine industry at large, and certainly in Australia, there has long been a misconception that sales and marketing are one in the same
If you don’t know what popups are, they are those little annoying boxes that pop up or out at you while you’re browsing a website.
