Social media has transformed marketing, serving to increase its importance. Its use, and the resulting effect it has on all industries and the businesses that
Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is
Recently Purple Giraffe undertook the following poll on LinkedIn asking the question “what grabs your attention most on social media?” The results of the poll
Academically, pricing is the amount of money charged for a product or service or the sum of the value that consumers exchange for the benefit
Our Head Giraffe Lynda Schenk was recently an MC as part of Food And Wine South Australia September 2020. You can now catch the full webinar
In today’s cluttered world, consumers are being bombarded with more messages than ever before. Knowing your target markets intimately is critical to your future success.
Stuck for content ideas? Below is a list of 99 content ideas for your social media pages: Share a blog from your website Share a
A recent poll held on the Purple Giraffe LinkedIn page asked the question “what keeps you awake at night?” The number one result? How to
In essence, your Unique Selling Proposition (USP) is what makes your product or service different from your competitors. It helps to define your company’s unique
Social media is here to stay. We are a long way past social media only being for the young, early adopters, and big business. Today
I don’t know about you, but I was expecting something different in 2020 to how the year has so far unfolded. As the start of
Who would have thought we would be developing a survival kit for social distancing? I mean where did those words come from anyway? According to
