
A picture tells a thousand words
Recently Purple Giraffe undertook the following poll on LinkedIn asking the question “what grabs your attention most on social media?” The results of the poll

Recently Purple Giraffe undertook the following poll on LinkedIn asking the question “what grabs your attention most on social media?” The results of the poll

Academically, pricing is the amount of money charged for a product or service or the sum of the value that consumers exchange for the benefit

Our Head Giraffe Lynda Schenk was recently an MC as part of Food And Wine South Australia September 2020. You can now catch the full webinar

In today’s cluttered world, consumers are being bombarded with more messages than ever before. Knowing your target markets intimately is critical to your future success.

Stuck for content ideas? Below is a list of 99 content ideas for your social media pages: Share a blog from your website Share a

A recent poll held on the Purple Giraffe LinkedIn page asked the question “what keeps you awake at night?” The number one result? How to

In essence, your Unique Selling Proposition (USP) is what makes your product or service different from your competitors. It helps to define your company’s unique

Social media is here to stay. We are a long way past social media only being for the young, early adopters, and big business. Today

I don’t know about you, but I was expecting something different in 2020 to how the year has so far unfolded. As the start of

Who would have thought we would be developing a survival kit for social distancing? I mean where did those words come from anyway? According to

In today’s digital world, having a website to support and legitimise your business is essential. In many instances, a website is often the first exposure

The wine industry as a whole has been slow to adopt internet-based technologies and social media platforms. However, in a ever increasingly competitive industry, and