Purple Giraffe

A new study supports a shift in the traditional targeting focus of age in favour of mindset, behavioural change and disposable income.

The day of the year marketing gets a bit silly. We can’t wait to see what stunts are played out by brands this year. Take

Social media platforms change frequently and February has been a particularly busy month with developments and changes rolled out on Instagram. Marketing Magazine’s Aaron Brooks

She’s a Finalist!!! Congratulations to the Head Giraffe, Lynda Schenk, South Australian Finalist in the Telstra Business Women’s Awards!  The South Australian category winners will be announced

Are you getting the most out of Facebook advertising?   Facebook remains the world’s biggest social media platform. More than one billion people log on to Facebook every day.

Yogurt at a wedding? Chobani Yogurt recently used the power of social listening to reward one of the brands biggest fans as they tied the

With over 1 billion monthly users – It’s all about the ‘gram! If you envy others consistent & eye-catching feeds, maybe its time to up

Marketing needs an ‘all in’ approach – so dive in headfirst! This doesn’t require a huge budget either. Explore some creative approaches here.

Did you know random acts of marketing can do more damage than good to your brand? Get clear on your marketing strategy today.

Is it time to Marie Kondo your digital marketing strategy? Marie’s organising techniques have received fame thanks to Netflix. The structure is also the perfect

It’s one of the biggest days in marketing and advertising.  Today was Super Bowl 2019. The New England Patriots took on the Los Angeles Rams

Hashtags have been successfully used to increase reach and searchability on Instagram and to grow audiences.  But as a result they are also on the