Purple Giraffe

It’s one of the biggest days in marketing and advertising.  Today was Super Bowl 2019. The New England Patriots took on the Los Angeles Rams

Hashtags have been successfully used to increase reach and searchability on Instagram and to grow audiences.  But as a result they are also on the

The Facebook-commissioned Factworks study found that two-thirds of people surveyed say they visit a local business Page on Facebook at least once a week.  Imagine

Generation Z are going to comprise 32% of the global population next year and 40% of all consumers within the next two years. So brands

Want more Instagram followers?  Growing your Instagram audience can be great for business, but buying followers or likes or using bots isn’t how it’s done.

The social media playing field is constantly evolving. Keep up to date on the latest to come in 2019 here.

Feeling a little overwhelmed with the constant developments in technology? Take a moment to review & get inspired by some of the top marketing technology

Think again, many brands such as 3M & Paypal are still using the power of Social Media to promote products that would traditionally be considered

Ad performance declines when people have seen an ad too many times resulting in fatigue. This happens especially fast on social media. Find out how

In case you missed it, our Head Giraffe Lynda Schenk was named Marketer of the Year in the 2018 Australian Women in Wine Awards in

Short form video content is allowing brands to catch consumers attention in just 3 seconds. Learn how to use videos to allow consumers to learn

Case studies are a powerful way to highlight successful projects and communicate the real life value of your product or service. This can be particularly