Branding is important. Having a strong brand differentiates one business from another and allows customers to quickly identify a business. More importantly, strong branding also
Facebook and Instagram have really thrown a spanner in the works this week with their threat to charge users for their usage of their apps
Have you just finished your marketing degree? Do you now find yourself sitting at a desk in an office with no idea how to turn
If you’re an advanced marketer or in web development, you’re probably familiar with Facebook’s Pixel web tracking technology. For most purposes, this service is sufficient.
We’re making our way through 2021, and have settled back into the office. For many, this means it’s time to get back into report writing.
Since the introduction of the internet, the way customers interact with businesses has changed drastically. No longer are we bound by opening hours and bricks
There is no denying that social distancing, as a result of the COVID-19 pandemic, has had an impact on consumer spending behaviour. In general, consumers
Want to make the most of your images across social media platforms? Make sure you keep up to date with the latest required and preferred
Confused about the difference between an Instagram post and an Instagram story and what the benefits are of each? You’re not alone. Instagram stories are
In 2016 I wrote a blog titled “Outsource or die”, the content read as follows: “I know, dramatic heading but there is some truth in
The act of writing down your goals is strongly associated with success. It makes sense then that a social media strategy; effectively a list of
Facebook is looking a little different in Australia today. In response to Australia’s proposed new Media Bargaining law, Facebook has restricted publishers and people in Australia from sharing or
