In a world where viral videos and trending posts dominate social feeds, it’s easy to assume that “going viral” is the ultimate measure of social
Golden arches. Red and yellow. Crunchy fries. That’s all it takes for your mind to jump straight to McDonald’s. This is the power of consistency
Purple Giraffe is proud to announce that we have been selected as a finalist in two categories of the 2025 Fremantle Chamber of Commerce Business
In today’s fast-paced, cost-conscious environment, businesses are rethinking how they resource marketing. Two popular approaches are outsourced marketing services and fractional marketing leadership, which is
We live in an age where everything is online, from social media ads to email newsletters and search engine optimisation. Although, despite the dominance of
In today’s digital world, simply showing up on social media isn’t enough. With endless content competing for attention, businesses need to be strategic and intentional
Looking to take that next big step and grow your local Western Australian business? The Western Australian Government has launched the Small Business Growth Grants
Many businesses begin their branding journey with a logo. It’s often the first thing people see and the first thing we think we need. Although
Let’s face it, great wine is just the start. Today, wine tourism marketing is about something far richer: the feeling of connection, the golden-hour glow
Purple Giraffe is excited to announce our sponsorship of the Best Digital Communication category in the 2025 Wine Communicator of the Year Awards, presented by
At Purple Giraffe, we believe that great marketing starts with great people and caring for those people means recognising that mental health is just as
As of 10 July, 2025, Instagram is making a significant shift that will reshape how brands and creators engage with their audiences online. For the
