Let’s face it, great wine is just the start. Today, wine tourism marketing is about something far richer: the feeling of connection, the golden-hour glow
Purple Giraffe is excited to announce our sponsorship of the Best Digital Communication category in the 2025 Wine Communicator of the Year Awards, presented by
As of 10 July, 2025, Instagram is making a significant shift that will reshape how brands and creators engage with their audiences online. For the
We’re excited to announce our next workshop in partnership with the Fremantle Chamber of Commerce this July! Join Purple Giraffe’s Head Giraffe, Lynda Schenk, for
Leveraging the right people to promote your brand can make a significant impact in a business’s marketing efforts. Whether you’re a tourism and hospitality business,
Wine marketing thrives on heritage, craft, and compelling storytelling, but in today’s fast-moving digital marketing landscape, even the most artisanal brands need to keep pace
Earlier this month, we quietly said goodbye to one of the most iconic names in modern communication, Skype. After more than two decades of “Skyping,”
While summer often steals the spotlight in travel marketing, winter in Australia offers its own kind of magic, felt through crisp air, morning winter fog
We’re thrilled to share that our Head Giraffe Lynda Schenk will be hosting a LinkedIn Masterclass for the Fremantle Chamber of Commerce in May. This
Tourism content marketing is about more than just showcasing destinations – it’s about providing valuable information, building trust, and inspiring action. Whether you’re a hotel,
Social media is constantly evolving, offering businesses both challenges and opportunities to connect with their audiences. While established platforms like Facebook, Instagram, TikTok, YouTube, LinkedIn,
When businesses think of social media marketing, Reddit often flies under the radar. It doesn’t fit neatly into the traditional definition of a social platform,
