We’re delighted that Lynda Schenk, founder of Purple Giraffe, has been announced as a Finalist in the Marketer of the Year category of the Australian
Like many small to medium sized businesses, you’re busy everyday getting your hands dirty and doing the do. Having your own business is rewarding and
So much time, effort, money and emphasis is placed on driving traffic to your website. However, the scary thing is that if they don’t like
When people talk about perspective and personal branding, one phrase often comes up — “Are you a glass half full or glass half empty person?”
In this age of paperless offices, online platforms and social media marketing, it is still important that companies of nearly all sizes invest in some
In 1996, Bill Gates famously said, “Content is King.” Nearly three decades later, the statement remains true — perhaps more than ever before. In today’s
If you want to maximise your product or service potential, you need to first have an in-depth understanding of your target market. Who are you
In today’s modern society, we are continuously moving towards a digital world. More and more of our everyday interactions take place online. The internet has
Have you ever wondered what a marketing plan is? Does all the talk of marketing planning sometimes sound like double Dutch? The truth is, a
