In today’s rapidly changing marketing environment, fractional marketing has emerged as a popular choice due to its distinct advantages for companies. So, what exactly is
Which Platform Wins? In today’s digital age, a strong online presence is crucial for any business. Whether you’re a start-up SME, or an established brand,
January 2024, I was exposed to extreme cold temperatures, of – 39C while on holiday in Canada. It made me think how life and business
The hotel and tourism industry has had its fair share of challenges in recent years, and now, with a big return to tourism and holiday-seeking,
What you need to know This year, Instagram introduced several significant changes to its algorithm. It is crucial for businesses and content creators to be
At Purple Giraffe, we understand the immense effort that goes into running a business. From crafting strategies to meeting client expectations, each decision you make
As I sit down to reflect on the past ten years of building and growing my business, I am filled with a sense of pride
In the ever-evolving landscape of marketing, businesses often find themselves at a crossroads: should they partner with a marketing agency or a consultancy? Both options
Content Marketing is a great way to bring brand awareness to your business, and when content is shared consistently enough, also keeps your business at
If you’ve ever been on a plane and listened to the safety presentation before you depart, you will have heard that you are to put
If you want to improve your brand awareness, increase leads, as well as educate and interact with your customers in a cost-effective way, then content
A marketing plan helps to set the rules for your brand and identify the tactics required to grow. Here are some more key functions that
