In late 2023, we proudly launched Purple Giraffe’s new office in Perth, nearly a decade after opening our first office in Adelaide. While expanding into
Stepping aside from a business you’ve built from the ground up is no easy feat. Trust me, after going through the thick of it, it
Let The Games Begin! Selecting the right e-commerce platform is crucial for your business’s success. With numerous options available, it’s essential to choose one that
Let’s make one thing clear, we only have one life. We don’t live separate ‘work’ and ‘personal’ lives. This constant battle of trying to put
In today’s rapidly changing marketing environment, fractional marketing has emerged as a popular choice due to its distinct advantages for companies. So, what exactly is
Which Platform Wins? In today’s digital age, a strong online presence is crucial for any business. Whether you’re a start-up SME, or an established brand,
January 2024, I was exposed to extreme cold temperatures, of – 39C while on holiday in Canada. It made me think how life and business
The hotel and tourism industry has had its fair share of challenges in recent years, and now, with a big return to tourism and holiday-seeking,
What you need to know This year, Instagram introduced several significant changes to its algorithm. It is crucial for businesses and content creators to be
At Purple Giraffe, we understand the immense effort that goes into running a business. From crafting strategies to meeting client expectations, each decision you make
As I sit down to reflect on the past ten years of building and growing my business, I am filled with a sense of pride
In the ever-evolving landscape of marketing, businesses often find themselves at a crossroads: should they partner with a marketing agency or a consultancy? Both options
