Branding is important. Having a strong brand differentiates one business from another and allows customers to quickly identify a business. More importantly, strong branding also
Have you just finished your marketing degree? Do you now find yourself sitting at a desk in an office with no idea how to turn
If you’re an advanced marketer or in web development, you’re probably familiar with Facebook’s Pixel web tracking technology. For most purposes, this service is sufficient.
We’re making our way through 2021, and have settled back into the office. For many, this means it’s time to get back into report writing.
Since the introduction of the internet, the way customers interact with businesses has changed drastically. No longer are we bound by opening hours and bricks
There is no denying that social distancing, as a result of the COVID-19 pandemic, has had an impact on consumer spending behaviour. In general, consumers
Confused about the difference between an Instagram post and an Instagram story and what the benefits are of each? You’re not alone. Instagram stories are
In 2016 I wrote a blog titled “Outsource or die”, the content read as follows: “I know, dramatic heading but there is some truth in
The act of writing down your goals is strongly associated with success. It makes sense then that a social media strategy; effectively a list of
Social media is here to stay. We are a long way past social media only being for the young, early adopters, and big business. Today
Social media has transformed marketing, serving to increase its importance. Its use, and the resulting effect it has on all industries and the businesses that
Google plays an undeniably large role in the discovery of businesses and brands both locally and globally. It’s therefore crucial to ensure your Google Business
