As the holiday season approaches, there is one thing all businesses are gearing up for and that’s Black Friday and Cyber Monday sales! Although it
September 27th marks World Tourism Day, prompting us to dig a little deeper into the current 2023 tourism forecasts, and share our top tourism marketing
“Just need to swing past Mecca to pick up my Beauty Loop Box for this month,” said every woman ever. Perhaps you’ve thought, “If I
Understanding the best ways to optimise your marketing strategy is vital across all industries, including the beauty industry. Whether you are at the inception of
Love them or hate them, hashtags are still one of the most successful ways to get more eyes and engagement on your Instagram posts –
Artificial Intelligence (AI) is coming in, and it’s coming in hot. Did you know that nearly two-thirds of Australian households (6.3 million) have at least
Last week, our Head Giraffe, Lynda, General Manager, Kelly, and Marketing Consultant, Holly, ventured to the heart of Australia’s mining community, Kalgoorlie, to attend the
We know what you’re thinking, ‘another AI chatbot, really?’ and yes, artificial intelligence (AI) is all the rage in 2023. Midjourney, the new kid on
The beverage industry is becoming increasingly saturated with new brands, and competition is fierce. Consumers are presented with an abundance of choices, and it can
Whether your venture is a startup or an established business in a competitive market, the key to effective marketing lies in evidence-based decision making (EBDM).
Interns, Gather Round! Today – 27 July – is our day, National Intern Day! WayUp created National Intern Day to dedicate a day to recognise,
At Purple Giraffe, we are passionate about harnessing the power of AI technologies to enhance our work processes. As part of our continuous exploration, we
