What you need to know This year, Instagram introduced several significant changes to its algorithm. It is crucial for businesses and content creators to be
At Purple Giraffe, we understand the immense effort that goes into running a business. From crafting strategies to meeting client expectations, each decision you make
As I sit down to reflect on the past ten years of building and growing my business, I am filled with a sense of pride
In the ever-evolving landscape of marketing, businesses often find themselves at a crossroads: should they partner with a marketing agency or a consultancy? Both options
Content Marketing is a great way to bring brand awareness to your business, and when content is shared consistently enough, also keeps your business at
If you’ve ever been on a plane and listened to the safety presentation before you depart, you will have heard that you are to put
If you want to improve your brand awareness, increase leads, as well as educate and interact with your customers in a cost-effective way, then content
A marketing plan helps to set the rules for your brand and identify the tactics required to grow. Here are some more key functions that
In the world of design, there is a language that goes beyond words—a visual language that speaks directly to our senses and emotions. This language
In today’s visually-driven world, quality graphic design has become a fundamental aspect of effective branding and marketing. Your brand’s visual identity plays a crucial role
If you want to connect to your target audience and reinforce your brand in the market, a style guide is key to success. In this
In today’s era of rapid digitalisation, businesses are quickly realising the importance of creating captivating online experiences. For physical storefronts, visual displays and layouts have
