Our Head Giraffe, Lynda Schenk, recently had this article published on Smart Company.
Ever wondered how to track brand recognition?
Brand recognition can mean the difference between your business being front of mind, or just another fish in the sea.
On average, 82% of investors and 59% of consumers say that brand recognition is an important factor influencing their purchasing decisions. It’s become increasingly difficult to determine the impact of an ad on brand recognition in the oversaturated contemporary mediascape.
The average consumer saw 2000 advertisements in their day-to-day life 40 years ago, whereas in 2021 it was between 6000 to 10,000 brand ads every single day. Meanwhile, human attention spans have dropped from 12 seconds in 2000 to only eight seconds today, according to a recent Microsoft study. That’s one second less than the attention span of a goldfish! No wonder it’s hard to escape the ocean of advertisements vying for consumer attention.
How do you begin tracking brand recognition?
The first step to generating brand recognition is to ensure your ads are attention-grabbing and engaging so that they’re memorable.
Then measure, optimise, repeat, measure, optimise, repeat. Slow and steady wins the race.
Learn more about tracking brand recognition here.
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