
Measuring What Matters: Moving Beyond Vanity Metrics
For a long time, marketing reporting has leaned on the same familiar numbers. Likes, impressions, reach and views. They are easy to pull together and

For a long time, marketing reporting has leaned on the same familiar numbers. Likes, impressions, reach and views. They are easy to pull together and

No matter where you look, reels are everywhere. And yet, many businesses still struggle to make them work. The problem isn’t a lack of ideas

It’s important for your business to understand shifting consumer needs, capture new growth opportunities and post-pandemic digital trends. That’s why we’ve compiled a list of

If you are wondering why your blogs aren’t converting, we’ve compiled a cheat sheet of our top 5 tips for writing blogs that convert in

Building a strong visual identity takes time. It’s the first thing people learn about your business, therefore it is important to create an everlasting impression.

In the ever-evolving world of social media, we have witnessed a shift in popular content. Visually appealing content – specifically video content – is becoming

Brand recognition can mean the difference between your business being front of mind, or just another fish in the sea. On average, 82% of investors

Our Head Giraffe, Lynda Schenk, recently had this article published on Smart Company. Ever wondered how to track brand recognition? Brand recognition can mean the