How to take advantage of TikTok for Business

Lynda Schenk
12 July, 2022

Our Head Giraffe, Lynda Schenk, recently had this article published on Inside Small Business.

How do you take advantage of TikTok for your business?

With more than 2.6 billion downloads worldwide and 7.38 million Australian users over the age of 18, TikTok’s rise in popularity is showing no signs of slowing. From educational videos to beauty makeovers there are endless ways to utilise TikTok for your business. Taking advantage of these opportunities can help businesses in any industry to build brand awareness, generate leads and increase engagement. Not to mention, have some fun along the way.

Marketing expert, Lynda Schenk, discusses five key TikTok strategies your business should consider:

Analyse trends amongst your audience
Be more playful and less commercial
Take part in TikTok challenges
Share user-generated content (UGC)
Share the right hashtags

It is important to be mindful TikTok is a platform used for amusement, not hard-selling. Users are searching for fun content that will entertain them, therefore, ensure you utilise your hashtags strategically to get your audience’s attention.

Learn more about how to take advantage of TikTok for your business here.

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Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.