Our Head Giraffe, Lynda Schenk, recently had this article published on Inside Small Business.
How do you take advantage of TikTok for your business?
With more than 2.6 billion downloads worldwide and 7.38 million Australian users over the age of 18, TikTok’s rise in popularity is showing no signs of slowing. From educational videos to beauty makeovers there are endless ways to utilise TikTok for your business. Taking advantage of these opportunities can help businesses in any industry to build brand awareness, generate leads and increase engagement. Not to mention, have some fun along the way.
Marketing expert, Lynda Schenk, discusses five key TikTok strategies your business should consider:
- Analyse trends amongst your audience
- Be more playful and less commercial
- Take part in TikTok challenges
- Share user-generated content (UGC)
- Share the right hashtags
It is important to be mindful TikTok is a platform used for amusement, not hard-selling. Users are searching for fun content that will entertain them, therefore, ensure you utilise your hashtags strategically to get your audience’s attention.
Learn more about how to take advantage of TikTok for your business here.
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