How to take advantage of TikTok for Business

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Our Head Giraffe, Lynda Schenk, recently had this article published on Inside Small Business.

How do you take advantage of TikTok for your business?

With more than 2.6 billion downloads worldwide and 7.38 million Australian users over the age of 18, TikTok’s rise in popularity is showing no signs of slowing. From educational videos to beauty makeovers there are endless ways to utilise TikTok for your business. Taking advantage of these opportunities can help businesses in any industry to build brand awareness, generate leads and increase engagement. Not to mention, have some fun along the way.

Marketing expert, Lynda Schenk, discusses five key TikTok strategies your business should consider:

  1. Analyse trends amongst your audience
  2. Be more playful and less commercial
  3. Take part in TikTok challenges
  4. Share user-generated content (UGC)
  5. Share the right hashtags

It is important to be mindful TikTok is a platform used for amusement, not hard-selling. Users are searching for fun content that will entertain them, therefore, ensure you utilise your hashtags strategically to get your audience’s attention.

Learn more about how to take advantage of TikTok for your business here.

Keep up to date with Purple Giraffe on our News Page.

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Lynda Schenk

An energetic and strategic marketing professional with over twenty years’ experience in industries ranging from wine, not for profit, transport, logistics and manufacturing. Lynda founded Purple Giraffe Marketing Consultancy in 2014 offering an end to end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth and profitability.

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