Game changing Instagram hacks

Think you know all there is to know about Instagram? We did too.  We bet there’s something NEW on this list… Hootsuite has done the background work and compiled a list of 68 Instagram hacks that will surely change the way you use the platform. From general Insta hacks to tips for photos and video.…

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Psychology and Social Media – understand your audience

Successful social media is dependant on a number of things but nothing less important than understanding your audience. The best way to do that is to understand some basic principles of psychology including: Why people share the social media content that they do How to build trust with your audience How visuals boost engagement Why…

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Banding together in a crisis. What your business can do.

Image: Mogo Zoo, Chris Staples (Donate to Mogo Zoo’s Official Recovery Fund )   In what is typically a time for relaxation, reflection and renewal, the new year – and new decade – in Australia has commenced with the nation’s attention firmly focussed on the bushfire crisis unfolding across the country.   Our Christmas holiday period…

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Leveraging your LinkedIn for Business

Linked In is one of the fastest growing professional platforms which is constantly updating and improving its functionality. Most recently LinkedIn has added the function whereby you can invite your personal Linked In contacts to connect with your business page. When you’re logged in ad admin on your LinkedIn business page, there are two options:…

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Essential Apps for Social Media Marketers

Starting out in the world of social media marketing can be overwhelming for most. Having the right tools from the outset is a huge help to get things done efficiently and effectively. Hootsuite has put together a list of the top 21 apps you need to get started in social media marketing. Which ones do…

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A time for giving – Support bushfire impacted regions

Christmas may be over, but the time for giving is not. As fire has ravaged much of Australia in a catastrophic season many families have lost homes, businesses and other assets and suffered immeasurable damage.  They need Australia’s support. There are a number of appeals set up to help those impacted. Australian Red Cross –…

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Top 5 Social Media Trends for 2020

Wondering what’s going to shape social media trends in 2020? Amaury Treguer of Red Havas takes a look for Marketing Magazine and says the top 5 trends for 2020 are…. Conversational Commerce is the new e-Commerce Social proof continues to be effective Employees are the new influencers Interactive content is the norm Internet based communities…

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Top 10 Marketing News Items of 2019

Curious about the top marketing news of 2019?  Look no further than Marketing Magazine’s top performing news posts of the year….. It is all about competitive campaigns and big promises….. Read all about it here.    

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Top Tips for Managing Social Media over the Holidays

Social media traffic spikes over the holidays – up to a massive 73%.  But you want some downtime from your business and your screens and of course, your staff are requesting leave too! Our best advice is to prepare ahead of time with these top tips and if you need some extra support and proper…

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Customer Experience: What is in store for 2020?

Competition is hotting up and the economy (in some areas) is cooling down, so many business are looking for smarter, faster, cheaper, easier and more innovative ways to attract and retain customers…. The importance of customer experience can’t be underestimated. Audrey William and Tim Sheedy, principal advisors at Ecosystm, take a look at the trends…

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