How to Get Discovered on Instagram Search

Want to make sure your business pops up when people are searching for what you offer on Instagram?  Instagram search and explore pages are powerful avenues to target consumers when they are already interested and trying to find you! Find out all you need to know here.


Staff Spotlight: An Interview with Lynda Schenk

At Purple Giraffe, individuality is everything. The team works with clients on a personal level and getting to know each client, and tailoring how they work with and communicate with them is one of the most important parts of their working week. But that relationship shouldn’t be a one-way street. Today we take a closer…


Instagram is testing hiding the number of likes on posts!

Instagram is gearing up its testing of hiding the number of likes on posts on the platform. With Australia the latest country to receive the new feature. The testing follows Instagram’s release of new anti-cyber bullying features in an effort to improve the wellbeing of users. Never fear like numbers will still be available on…


Boring Business? 12 ways to promote it on social media

Do you have a boring, unlovable brand or product? Think your business is not social media worthy?  Wondering how to make your business ‘instagram-able’? Hootsuite shares a few tips and tricks to inspire you regarding even the most boring businesses. From educating your audience and solving their problems, to story-telling and personalisation, the top tips…


Customer Service on Social Media

Customer service isn’t dead – it’s moved to social media! As consumers we are getting more and more impatient, often the quickest way to get attention is via social media posting and messaging. Find out how to manage it well here.