Social media traffic spikes over the holidays – up to a massive 73%. But you want some downtime from your business and your screens and of course, your staff are requesting leave too! Our best advice is to prepare ahead of time with these top tips and if you need some extra support and proper…
DetailsCompetition is hotting up and the economy (in some areas) is cooling down, so many business are looking for smarter, faster, cheaper, easier and more innovative ways to attract and retain customers…. The importance of customer experience can’t be underestimated. Audrey William and Tim Sheedy, principal advisors at Ecosystm, take a look at the trends…
DetailsWhen it comes to writing for social media there are some things that work and some that just don’t. It’s easy to overcomplicate things and overthink things…. Keeping it simple is the best tip of all…. But how do you do that? To summarise: 1. Get it done – just write 2. Write for a…
DetailsHaving your own business is rewarding and inspiring, but it often means wearing a multitude of hats and being an expert in things that you don’t necessarily know all that much about. The Head Giraffe, Lynda Schenk, shared the ins and outs of outsourcing with SA Woman. Read all about it on the blog.
DetailsMarketing is all about grabbing the attention of the consumer in a busy and crowded market place. Big gestures are often attention grabbing, but can come with big budgets…. That’s where guerrilla marketing comes in. Learn how some leading brands like Samsung, Spotify and Tesla are using guerrilla marketing campaigns to make a big splash…
DetailsTreat or Treat? Happy Hallowe’en! Love it or hate it, Hallowe’en has been a marketing and consumer sensation in America for decade and it is now taking off in Australia in a big way too… Take a look at some of the best 2019 Hallowe’en marketing campaigns as featured on outbrain.
DetailsAll businesses dream of strong brand awareness which drives sales spikes and most marketing activity is focussed firmly on reaching as many people as possible. Whilst, reach is definitely as important as it ever was, not all reach is created equal. Identifying your target audience, understanding where they ‘hang out’ and how cluttered that environment…
DetailsHave you heard? The Head Giraffe, Lynda Schenk, has just been announced as opening keynote speaker for the 2020 Wine Marketing & Tourism Conference to be held in Eugene, Oregon from 3 – 5 March, 2020. Lynda will be sharing her expertise on The Business of Wine: Marketing, Tourism, Sales, and Service – find out…
DetailsThe market is showing rapid growth in the direct to consumer (DTC) sales channel space for small wine businesses producing under 5000 cases per year. This is evidenced in the Cellar Door and Direct-To-Consumer (DTC) survey report released by Wine Australia this week, and guest speakers at the Wine Depot Impact Conference in September. In…
DetailsLooking to launch something new? Instagram is testing launch day ‘Buy on Instagram’ reminders. A “Set Reminder” call to action will be available in posts to allow users to set reminders for the launch date and time and preview product details in Instagram. Users will then get a reminder on their phones just ahead…
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