How to use the power of social listening

Yogurt at a wedding? Chobani Yogurt recently used the power of social listening to reward one of the brands biggest fans as they tied the knot. The brand provided free yogurt & personalised spoons to guests!
Find out how you can use social listening here.

It’s all about Instagram

With over 1 billion monthly users – It’s all about the ‘gram!
If you envy others consistent & eye-catching feeds, maybe its time to up your Instagram strategy too, or if you’re not on the platform get started today.

Super Bowl = Mega Marketing

It’s one of the biggest days in marketing and advertising.  Today was Super Bowl 2019. The New England Patriots took on the Los Angeles Rams in Super Bowl 53 in Atlanta under the roof of the Mercedes Benz Stadium.  Super Bowl is more than just an NFL game, it’s about the half time entertainment which…


Banned # of Instagram

Hashtags have been successfully used to increase reach and searchability on Instagram and to grow audiences.  But as a result they are also on the radar of Instagram to help protect the authenticity of the platform and monitor and minimise the impact of fake accounts, spammers and bots….. Hashtags are a great way to increase…


Stand out in the crowd on Facebook

The Facebook-commissioned Factworks study found that two-thirds of people surveyed say they visit a local business Page on Facebook at least once a week.  Imagine adding data regarding visits to business pages on other social media platforms to this traffic. Clearly your Facebook Page is a really powerful platform for you to connect with customers,…


Gen Z: who are they and how to market to them

Generation Z are going to comprise 32% of the global population next year and 40% of all consumers within the next two years. So brands need to be paying more attention to this evolving generation – hanging out where they hang out and talking to them in language that resonates. Melia Rayner explains more in…


Grow your Instagram the right way

Want more Instagram followers?  Growing your Instagram audience can be great for business, but buying followers or likes or using bots isn’t how it’s done.

Follow Hootsuite’s 21 top tip for growing your Instagram following organically. Do it the right way and learn how here.