You would have seen Facebook Marketplace on your newsfeed. You’ve probably seen your friends selling their unwanted kitchen appliances or outdoor toys that no long ‘spark joy’ for them – Thanks Marie Kondo. But did you consider that Facebook Marketplace is more than a place for your Aunt Karen to sell her old Kitchen-Aid mixer?…
DetailsA new study supports a shift in the traditional targeting focus of age in favour of mindset, behavioural change and disposable income.
Social media platforms change frequently and February has been a particularly busy month with developments and changes rolled out on Instagram. Marketing Magazine’s Aaron Brooks provides a complete summary from IGTV to Pinterest-style collections to Donations buttons. What does it all mean and how can you start using these functions as part of your social…
DetailsShe’s a Finalist!!! Congratulations to the Head Giraffe, Lynda Schenk, South Australian Finalist in the Telstra Business Women’s Awards! The South Australian category winners will be announced at an awards ceremony on 2 April 2019. Until then we will have our fingers crossed. For almost three decades, Lynda has worked across a diverse range of industries including:…
DetailsAre you getting the most out of Facebook advertising? Facebook remains the world’s biggest social media platform. More than one billion people log on to Facebook every day. Facebook ads remain one of the most important components of any social media marketing strategy. But between formats, specifications, placements, objectives, and calls-to-action, there’s a lot to figure out. Hootsuite summarises the…
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