The market is showing rapid growth in the direct to consumer (DTC) sales channel space for small wine businesses producing under 5000 cases per year. This is evidenced in the Cellar Door and Direct-To-Consumer (DTC) survey report released by Wine Australia this week, and guest speakers at the Wine Depot Impact Conference in September. In…
DetailsLooking to launch something new? Instagram is testing launch day ‘Buy on Instagram’ reminders. A “Set Reminder” call to action will be available in posts to allow users to set reminders for the launch date and time and preview product details in Instagram. Users will then get a reminder on their phones just ahead…
DetailsWell it was discovered earlier this month that Facebook was looking to remove likes following Instagram’s trial. And, today we have heard confirmation from Facebook Australia’s Director of Policy Mia Garlick. Rolling out from today users will no longer see the number of likes, reactions and video views on other’s posts. Read more here.
DetailsWe are delighted to congratulate (Winners name & relevant tag) on taking home the 2019 Australian Women in Wine – Cellar Door Person of the Year Award! We decided to sponsor this award as cellar door staff are at the coal face of consumer interaction! In our experience with our clients these individuals are often…
DetailsEveryone knows how important social media can be as part of an effective marketing strategy, but how do you know if you’re doing it right? Entrepreneur offers these top 5 tips to AVOID when executing your social media strategy. How does your business measure up?
DetailsThis week Facebook confirmed it is considering hiding Like counts on News Feed, similar to the test it is running on the Instagram platform in Australia. Read the latest here.
DetailsWant to make sure your business pops up when people are searching for what you offer on Instagram? Instagram search and explore pages are powerful avenues to target consumers when they are already interested and trying to find you! Find out all you need to know here.
DetailsAt Purple Giraffe, individuality is everything. The team works with clients on a personal level and getting to know each client, and tailoring how they work with and communicate with them is one of the most important parts of their working week. But that relationship shouldn’t be a one-way street. Today we take a closer…
DetailsInstagram is gearing up its testing of hiding the number of likes on posts on the platform. With Australia the latest country to receive the new feature. The testing follows Instagram’s release of new anti-cyber bullying features in an effort to improve the wellbeing of users. Never fear like numbers will still be available on…
DetailsAustralia Post has published the fourth edition of their Inside Australian Online Shopping Industry Report; an in-depth study into consumer online buying behaviour and trends. You can read it here.
