Here’s how you can help businesses impacted by COVID-19

Thanks to the internet, email and online platforms working from home is a reality that’s possible for many in these challenging times. For other businesses working from home is impossible and the core of their business is social interaction. So, if you’re lucky enough to be in the position to keep working and earning your pay…

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COVID-19: What directors need to know

As we all come to terms with the impact of COVID-19. We’d like to share this article by the Australian Institute of Company Directors; Dr Amanda Rischbieth FAICD (Harvard Advance Leadership Fellow, Chairman of the National Blood Authority and an Associate Adjunct at the University of Adelaide) answers the key questions directors need to know…

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Ask the marketers: Is International Women’s Day still important?

It’s International Women’s Day on Sunday and to celebrate women, CMO decided to ask several successful women marketing and company leaders their thoughts around gender parity and keys to their respective successes. One of them was Purple Giraffe’s founder Lynda Schenk! Read the full article and Lynda’s response here.  

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Recruiting? Your top tips to filling a vacancy with Facebook!

Growing your business?  Need staff? Recruiting can be costly and time consuming and is never an easy task. Fortunately the recruiting landscape is ever changing and there’s a new way for your business to find the perfect candidate. Facebook job postings. Facebook is a heavy traffic platform with more than 1.6 billion daily active users…

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Top Tips for Lead Generation on Social Media

Social media lead generation is part of every marketer’s strategy—whether they know it or not.  And if you’re doing it well, your clients will thank you for it! Take your social media – and sales pipeline – up a notch with these top tips from Hootsuite… Optimise your Profiles Create clickable content Build user friendly…

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Connect on LinkedIn

If you’re a professional and you’re not on Linked In, chances are you should be. Linked In is a fast growing social media platform connecting business professionals. Microsoft (who acquired Linked In in 2016)  reports that is currently reaches 675 million members and is continuing to see record levels of engagement – and every 7…

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Time for the Superbowl 2020 Ad Wrap-up!

Forty-three brands this year released their commercials before today’s live broadcast, that’s up from 30 last year, AdAge reports. MarketingMag has collated in alphabetical order, all of the Super Bowl ads in one place (hope you didn’t have too much work planned today). Check it out here.

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Game changing Instagram hacks

Think you know all there is to know about Instagram? We did too.  We bet there’s something NEW on this list… Hootsuite has done the background work and compiled a list of 68 Instagram hacks that will surely change the way you use the platform. From general Insta hacks to tips for photos and video.…

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Psychology and Social Media – understand your audience

Successful social media is dependant on a number of things but nothing less important than understanding your audience. The best way to do that is to understand some basic principles of psychology including: Why people share the social media content that they do How to build trust with your audience How visuals boost engagement Why…

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