Old Marketing v New Marketing for the Wine Industry

Over the past ten years there has been a rapid change in the way we engage with our consumers. Old Marketing techniques are being phased out for the new marketing approach of answering your customer’s question quickly. If they are convinced by your response, you grab their attention. When I started out in the wine…

How to Sell More Wine Using Pinterest

Pinterest is a popular image sharing site with exclusive social media features. It has been creating a buzz in the social media marketing community due to its massive growth since its launch in 2010. Pinterest claims to increase sales and conversation rates. Aside from being an image sharing site, Pinterest is also recognised as one…