Insider Tips on Linked In B2B marketing

Linked In is an invaluable tool for business to business marketing to access target audiences and grow brand awareness and leads. So, who doesn’t want the tops tips from a Linked In insider? Marketing Magazine spoke to Linked In’s Director of Marketing Solutions, Prue Cox about lead generation, targeted content and marketing automation on LinkedIn and…

Why Outsource Your Marketing?

Like many small to medium sized businesses, you’re busy everyday getting your hands dirty and doing the do. Having your own business is rewarding and inspiring, but it often means wearing a multitude of hats and being an expert in things that you don’t necessarily know all that much about. Thank goodness for Google! The…

The GDPR Headache

Impacting the online marketing world, the GDPR is officially here. With so much grey area in its interpretation, it’s hard to understand what actions Australian based businesses need to take. While Purple Giraffe is NOT an expert in this field, we needed to find out more about it and how it impacts our business and…