Purple Giraffe

Having your own business is rewarding and inspiring, but it often means wearing a multitude of hats and being an expert in things that you

Marketing is all about grabbing the attention of the consumer in a busy and crowded market place. Big gestures are often attention grabbing, but can

Treat or Treat? Happy Hallowe’en! Love it or hate it, Hallowe’en has been a marketing and consumer sensation in America for decade and it is

All businesses dream of strong brand awareness which drives sales spikes and most marketing activity is focussed firmly on reaching as many people as possible.

Have you heard? The Head Giraffe, Lynda Schenk, has just been announced as opening keynote speaker for the 2020 Wine Marketing & Tourism Conference to

Looking to launch something new?   Instagram is testing launch day ‘Buy on Instagram’ reminders. A “Set Reminder” call to action will be available in

Well it was discovered earlier this month that Facebook was looking to remove likes following Instagram’s trial.   And, today we have heard confirmation from

We are delighted to congratulate (Winners name & relevant tag) on taking home the 2019 Australian Women in Wine – Cellar Door Person of the

Everyone knows how important social media can be as part of an effective marketing strategy, but how do you know if you’re doing it right?

This week Facebook confirmed it is considering hiding Like counts on News Feed, similar to the test it is running on the Instagram platform in

Want to make sure your business pops up when people are searching for what you offer on Instagram?  Instagram search and explore pages are powerful

Instagram is gearing up its testing of hiding the number of likes on posts on the platform. With Australia the latest country to receive the