
Consumer events, why are they important?
For small and new businesses, it can be hard to figure out the best way to grow your brand. There are so many ways to

For small and new businesses, it can be hard to figure out the best way to grow your brand. There are so many ways to

Authenticity in wine marketing is crucial to connecting with your customers and winning their continuing support. Authentic marketing promotes the genuine qualities and values of

Purple Giraffe is thrilled to be featured in the February 2024 edition of the Hill Voice Your Business newsletter, published by the Adelaide Hills Council!

As the real estate market continues to evolve, marketing your business requires staying up to date with the latest technology and trends. To stand out

In the realm of marketing, outsourcing to a consultancy can be a game-changer. When deciding between multiple specialised consultancies or a single full-service partner like

In the dynamic world of business, marketing serves as the compass guiding your company toward success. The saying goes, “If you don’t know where you’re

While EOFY, Black Friday, Boxing Day, and Mid-Season Sales are well-known retail events, the promotional calendar is continually expanding, and rightfully so. The dynamic nature

Imagine being able to reach over 90% of global internet users across a staggering three million apps and websites. That’s the power of Google Display

Firstly – What are Google Search Ads? Google Search ads are text based ads that appear as ‘sponsored’ results on Google, and on other Google

In today’s digital landscape, Google Ads have become an essential tool for businesses looking to connect with their target audience. With its wide range of

At Purple Giraffe we understand that search engine optimisation (SEO) can be a tricky topic to understand and apply to your own brand’s website. SEO

Website optimisation techniques are essential for all types of websites, whether you’re running an eCommerce store, offering software solutions, or anything in between. It’s important