Having your own business is rewarding, but it often means wearing a multitude of hats and attempting to be an expert in things that you
We are thrilled to announce that Purple Giraffe, under the brilliant leadership of our Head Giraffe Lynda Schenk, has been shortlisted as a Finalist for
Last week, our Head Giraffe, Lynda, General Manager, Kelly, and Marketing Consultant, Holly, ventured to the heart of Australia’s mining community, Kalgoorlie, to attend the
We know what you’re thinking, ‘another AI chatbot, really?’ and yes, artificial intelligence (AI) is all the rage in 2023. Midjourney, the new kid on
The beverage industry is becoming increasingly saturated with new brands, and competition is fierce. Consumers are presented with an abundance of choices, and it can
Whether your venture is a startup or an established business in a competitive market, the key to effective marketing lies in evidence-based decision making (EBDM).
Interns, Gather Round! Today – 27 July – is our day, National Intern Day! WayUp created National Intern Day to dedicate a day to recognise,
A total transformation has been witnessed in the social media world! Elon Musk has ushered in a new era by rebranding Twitter as ‘X’, marking
At Purple Giraffe, we are passionate about harnessing the power of AI technologies to enhance our work processes. As part of our continuous exploration, we
We’re halfway through the year and 2023 has proven to be a financially challenging year for all, with inflation, 12 consecutive interest rate rises, announcements
By now, you’ve probably heard of Threads, Mark Zuckerberg’s latest contribution to the social media realm. Coming hot on the heels of Instagram’s soaring popularity,
Australia has been enraptured by an extraordinary pop-cultural sensation – the exciting impending arrival of the global icon, Taylor Swift, also known as ‘TayTay’. The
