Case Studies

We know what you’re thinking, ‘another AI chatbot, really?’ and yes, artificial intelligence (AI) is all the rage in 2023. Midjourney, the new kid on

The beverage industry is becoming increasingly saturated with new brands, and competition is fierce. Consumers are presented with an abundance of choices, and it can

Whether your venture is a startup or an established business in a competitive market, the key to effective marketing lies in evidence-based decision making (EBDM).

Interns, Gather Round! Today – 27 July – is our day, National Intern Day! WayUp created National Intern Day to dedicate a day to recognise,

At Purple Giraffe, we are passionate about harnessing the power of AI technologies to enhance our work processes. As part of our continuous exploration, we

By now, you’ve probably heard of Threads, Mark Zuckerberg’s latest contribution to the social media realm. Coming hot on the heels of Instagram’s soaring popularity,

Australia has been enraptured by an extraordinary pop-cultural sensation – the exciting impending arrival of the global icon, Taylor Swift, also known as ‘TayTay’. The

The impact of Artificial technologies in the dynamic field of marketing is continuously growing. OpenAI’s language model, ChatGPT, stands out as a leading player in

AI software has been a hot topic for Purple Giraffe and has ignited the curiosity of the entire marketing industry. Recently, some of our team