Understanding the best ways to optimise your marketing strategy is vital across all industries, including the beauty industry. Whether you are at the inception of
Artificial Intelligence (AI) is transforming the world, and at Purple Giraffe, we’re jumping on board. Our team of Giraffes have fully embraced AI technology to
Love them or hate them, hashtags are still one of the most successful ways to get more eyes and engagement on your Instagram posts –
Artificial Intelligence (AI) is coming in, and it’s coming in hot. Did you know that nearly two-thirds of Australian households (6.3 million) have at least
It is often difficult to cut through the number of posts on people’s newsfeeds and ensure your Facebook posts are seen by your followers. You may
Having your own business is rewarding, but it often means wearing a multitude of hats and attempting to be an expert in things that you
We are thrilled to announce that Purple Giraffe, under the brilliant leadership of our Head Giraffe Lynda Schenk, has been shortlisted as a Finalist for
Last week, our Head Giraffe, Lynda, General Manager, Kelly, and Marketing Consultant, Holly, ventured to the heart of Australia’s mining community, Kalgoorlie, to attend the
We know what you’re thinking, ‘another AI chatbot, really?’ and yes, artificial intelligence (AI) is all the rage in 2023. Midjourney, the new kid on
The beverage industry is becoming increasingly saturated with new brands, and competition is fierce. Consumers are presented with an abundance of choices, and it can
Whether your venture is a startup or an established business in a competitive market, the key to effective marketing lies in evidence-based decision making (EBDM).
Interns, Gather Round! Today – 27 July – is our day, National Intern Day! WayUp created National Intern Day to dedicate a day to recognise,
