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Have you ever been asked to create something which you’ve hardly heard of before? Or maybe you’ve experienced the pressure of having to keep up

In an increasingly competitive modern day wine world, wineries are always on the hunt to grow customer count and enhance brand loyalty. In order to

As a current university student with marketing aspirations, it seems remarkable, but I had never heard of the term SEO, otherwise known as Search Engine

THE ART OF WRITING CONTENT YOUR AUDIENCE WANTS TO READ If you’ve had any contact with a modern marketer or a professional in the digital

Choosing the right image for your Facebook Advertising is not only essential to your campaigns success but incorrect images can lead to your ad being

Why labeling and packaging in the wine game has become so important. Wine consumers are a mixed bag. Some are highly educated and very knowledgeable

Introduction If you have ever studied at university, it’s very likely that you have had to suffer through the tedium of an introductory class. Relying

Purple Giraffe were recently asked by Channel Nine to discuss our thoughts on the new development on Instagram – the testing of the removal of

Last Thursday, Instagram took Australia by storm implementing its new testing of hiding the number of likes on posts on the platform. Since then there

Since the rise of social media, and its importance to brand image, product placement and marketing in a modern day setting, it has become critical

In this day and age of content marketing, it’s important to have fresh insights and new content available to read on your digital platforms and

The awards journey told through the eyes of four Telstra Women in Business finalists For women in business in Australia, there is no greater recognition