Why Use Facebook Live Streaming?

If you use Facebook, you are probably familiar with Facebook Live streaming or you’ve heard it a lot of times, right? It is one of Facebook’s newest features everyone is hyped up about. Facebook Live offers you the ability to connect to your friends, fans and followers through a real-time video. With this, you can share…

What The Font! Netflix

Netflix has unveiled its new font known as Netflix Sans, which according to its brand design lead Noah Nathan, is intended to serve “both display and functional purposes”. Netflix is not the first company to have created its own font. In January this year, The Coca-Cola Company launched its own font known as TCCC Unity. Custom fonts are ownable and…

Voice Marketing. What is that?

New research from IAB Australia shows that media agencies are regularly buying podcast advertising almost three times more than a year ago (5% to 14%). This year promises further interest in the platform, with 62% of agencies saying they intend to purchase live-read podcast advertising within the next 12 months.

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Do #Hashtags Really Work?

Social media tracking and web monitoring firm Mention analysed over 115 million Instagram posts and found that the common assumption that hashtags lead to increases in engagement may be wrong. Instead tagging other users in posts will increase engagement levels. #wow

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Facebook changes permissions for third-party platforms

The privacy issue that Facebook has been accused of recently with Cambridge Analytica has been on the tip of our tongues at Purple Giraffe HQ this week.  In case you missed it, read more about it here. Those who use Social Media posting platforms will be feeling the same pain we have been. Taking steps to keep user’s information safe and secure, Facebook…