What is a CMS?

What is a CMS? Content Management System (CMS) is what allows an individual or team to manage a website’s content or other electronic sources. The core functions and purposes of a CMS includes letting multiple users to manage and publish content, implement workflow permissions, reduce the repetitive tasks as well as automate some fundamental features.…

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What Does Your Font Say About Your Business?

Choosing a font is crucial for the image of your business. The font type you choose for your logo, your website, your marketing collateral and other marketing assets says a lot about you and your business. Whether it is a shop front sign on the street or a logo on your website, it’s usually the…

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Webinars – What they Are and Why Use Them

With the rise of live streaming and other real time viewing tools, webinars have become one of the most popular ways to up-skill, inform and/or educate a group of people that are in geographically different locations. The cost savings of using this format are obvious as are the convenience benefits for those hosting and attending.…

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The Importance of Your Personal Brand as a Winemaker

It’s well known that the personal branding of a winemaker can be critical to it’s success, particularly for the smaller, and often more personalised, wine industry folk. In these smaller businesses, the winemaker is often wearing many hats and is front line at Cellar Door, tastings and online. With so many touch points placing them…

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Merit and talent should be the measuring stick.

It’s true, God did not create men and women equal. But when looking at the bigger picture, nor did he make any two independent human beings the same. We all do things differently, each and every one of us. Take these few examples on board to qualify this statement. Two equally accomplished chefs will make…

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The Importance of a Glass When Wine Tasting

You’ve probably wondered what all the fuss is about when it comes to the importance of glass when wine tasting. I mean let’s face it, you can drink wine out of anything right? Well if your wine is cheap and you only want to drink it for “salutary” reasons, then by all means, use any…

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Email Marketing Tips for Small to Mid-Size Businesses

Email marketing remains the most cost effective and direct way to reach your customers at their leisure. To get it right when using this medium a business must use judgement, and restraint and act responsibly to keep the trust and therefore patronage of each subscriber. Here are some tips to keep in mind when using…

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How to Make Your Website More Trustworthy

So much time, effort, money and emphasis is placed on driving traffic to your website. However, the scary thing is that if they don’t like what they see when they land there its all been in vain! On average, a person will only take a few seconds to decide to stay or leave your website…

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Six Compelling Reasons Why You Should Use LinkedIn for Business

LinkedIn is proven to be one of the most widely utilised social media platforms in today’s modern business world. Its designs actually facilitate effective networking not just with peers but also with industry professionals. It can be seen as an online business card holder. This platform also offers a vast array of news feed resources…

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