Choosing a font is crucial for the image of your business. The font type you choose for your logo, your website, your marketing collateral and other marketing assets says a lot about you and your business. Whether it is a shop front sign on the street or a logo on your website, it’s usually the…
DetailsWith the rise of live streaming and other real time viewing tools, webinars have become one of the most popular ways to up-skill, inform and/or educate a group of people that are in geographically different locations. The cost savings of using this format are obvious as are the convenience benefits for those hosting and attending.…
DetailsIt’s well known that the personal branding of a winemaker can be critical to it’s success, particularly for the smaller, and often more personalised, wine industry folk. In these smaller businesses, the winemaker is often wearing many hats and is front line at Cellar Door, tastings and online. With so many touch points placing them…
DetailsIt’s true, God did not create men and women equal. But when looking at the bigger picture, nor did he make any two independent human beings the same. We all do things differently, each and every one of us. Take these few examples on board to qualify this statement. Two equally accomplished chefs will make…
DetailsYou’ve probably wondered what all the fuss is about when it comes to the importance of glass when wine tasting. I mean let’s face it, you can drink wine out of anything right? Well if your wine is cheap and you only want to drink it for “salutary” reasons, then by all means, use any…
DetailsEmail marketing remains the most cost effective and direct way to reach your customers at their leisure. To get it right when using this medium a business must use judgement, and restraint and act responsibly to keep the trust and therefore patronage of each subscriber. Here are some tips to keep in mind when using…
DetailsSo much time, effort, money and emphasis is placed on driving traffic to your website. However, the scary thing is that if they don’t like what they see when they land there its all been in vain! On average, a person will only take a few seconds to decide to stay or leave your website…
DetailsLinkedIn is proven to be one of the most widely utilised social media platforms in today’s modern business world. Its designs actually facilitate effective networking not just with peers but also with industry professionals. It can be seen as an online business card holder. This platform also offers a vast array of news feed resources…
DetailsOne of the phrases people use to determine your perspective about something is if you are “glass half full or glass half empty” person. Traditionally, the optimist sees the glass as half full while the pessimist sees it as half empty. Remember that everything you do is linked to your own personal brand. Our thoughts…
DetailsOver the past ten years there has been a rapid change in the way we engage with our consumers. Old Marketing techniques are being phased out for the new marketing approach of answering your customer’s question quickly. If they are convinced by your response, you grab their attention. When I started out in the wine…
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