Email Marketing Tips for Small to Mid-Size Businesses

Email marketing remains the most cost effective and direct way to reach your customers at their leisure. To get it right when using this medium a business must use judgement, and restraint and act responsibly to keep the trust and therefore patronage of each subscriber. Here are some tips to keep in mind when using…

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How to Make Your Website More Trustworthy

So much time, effort, money and emphasis is placed on driving traffic to your website. However, the scary thing is that if they don’t like what they see when they land there its all been in vain! On average, a person will only take a few seconds to decide to stay or leave your website…

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Six Compelling Reasons Why You Should Use LinkedIn for Business

LinkedIn is proven to be one of the most widely utilised social media platforms in today’s modern business world. Its designs actually facilitate effective networking not just with peers but also with industry professionals. It can be seen as an online business card holder. This platform also offers a vast array of news feed resources…

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Old Marketing v New Marketing for the Wine Industry

Over the past ten years there has been a rapid change in the way we engage with our consumers. Old Marketing techniques are being phased out for the new marketing approach of answering your customer’s question quickly. If they are convinced by your response, you grab their attention. When I started out in the wine…

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How to Sell More Wine Using Pinterest

Pinterest is a popular image sharing site with exclusive social media features. It has been creating a buzz in the social media marketing community due to its massive growth since its launch in 2010. Pinterest claims to increase sales and conversation rates. Aside from being an image sharing site, Pinterest is also recognised as one…

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Marketing Collateral – Why it is still Important

In this age of paperless offices, online platforms and social media marketing, it is still important that companies of nearly all sizes invest in some marketing collateral assets as a part of their marketing strategy. Marketing collateral is a suite of materials providing varying levels of detail and which can be printed and online, that…

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China’s Unique Social Media Landscape

China’s social media landscape is vastly different when compared to the United States and Australia. USA and Australia boasts two to three major social media platforms, however China’s social media landscape is extremely fragmented and localised. This makes it more challenging for businesses and marketers. Notably, a whopping 81% of China’s Internet users access the…

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How to Make Your Newsletter Stand Out From the Crowd

If your inbox is anything like mine it’s cramped with emails and newsletters each day from companies and websites subscribed to in the day-to-day of an increasingly online existence. And if you are like me, depending on how much time you have (and your interest in what’s on offer) most of them go unread and…

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How to Write a Blog

Anyone can create a blog these days, it can be easy and free, just try googling ‘create a free blog’. Whether you’re a casual blogger or someone who has a business blog, you may ask how do I actually write a blog or where should I start? Here are some helpful hints and tips to…

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