What does colour say about your brand?

Have you ever considered what the colour of your brand means to others? Colour offers an instantaneous, non-verbal method for conveying a meaning and message about what your brand represents. Human brains are programmed to respond to colour. Colour can influence the way people feel, behave and act upon things. The colour that you use…

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Social Media in the Wine Industry

The wine industry has been one of the slowest to adopt internet-based technologies and social media platforms with the majority of wineries having small or non-existent social-media profiles. Wineries can no longer afford to ignore social media as a platform to communicate to their consumers. It presents a priceless opportunity for wineries is to build…

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Developing a Survey

Have you ever considered developing a survey to further understand your business? Have you ever wondered what your customers think about your service or your products?  I have, which is why I think developing a survey is often the best way to get information and feedback. A survey can collect data on information like: your…

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7 Simple Steps to Writing a Press Release

Have you ever been faced with the challenge of writing a press release? Or have you ever started writing a press release and realized you have no idea how to structure it? I surely have. During my internship appointment at Purple Giraffe, I was asked to produce a press release for a new product. I…

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Top 7 Email Marketing Tips for Wineries

As a winery owner, we understand you have a full plate. With a vineyard to attend, wines to make, labels to be designed, bottles to be filled, tasting room to be operated, wine shows to enter – and the list goes on – there’s simply not enough time to do everything that needs doing. With…

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Top 7 reasons why Content is King

We’ve heard it all before, content is king. But what does that really mean? Traditionally, content referred to your website on-page content – keywords, text, images etc. But a broader view is that content is anything you produce that is tangible in an online environment and which produces intangible results. More specifically, content is both…

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Who are Millennials?

I’m by no means an advocate for generation identification, however there does seem to be some validity in the descriptions of generations which can assist marketers in their decision making. So we’ve all heard of the Baby Boomers, Generation X, Generation Y and now it’s Millennials. Marketers have been talking about them for a while…

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10 ways to help get serious about being Social Media

Social media is here to stay. We are a long way past social media only being for the young, early adopters and big business. Today social media is the norm and it should be part of the marketing strategy of every business, no matter what size. If you are not using social media, you are…

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10 Reasons why you should start your own business

With the right attitude, planning and determination, 2016 could be the year for you to start your own business.   But why would you even think of starting a business in this economy? Why would you consider leaving your “safe” job to go it alone? Here are 10 reasons why you should start your own business….…

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