China’s Unique Social Media Landscape

China’s social media landscape is vastly different when compared to the United States and Australia. USA and Australia boasts two to three major social media platforms, however China’s social media landscape is extremely fragmented and localised. This makes it more challenging for businesses and marketers. Notably, a whopping 81% of China’s Internet users access the…

Details

How to Make Your Newsletter Stand Out From the Crowd

If your inbox is anything like mine it’s cramped with emails and newsletters each day from companies and websites subscribed to in the day-to-day of an increasingly online existence. And if you are like me, depending on how much time you have (and your interest in what’s on offer) most of them go unread and…

Details

How to Write a Blog

Anyone can create a blog these days, it can be easy and free, just try googling ‘create a free blog’. Whether you’re a casual blogger or someone who has a business blog, you may ask how do I actually write a blog or where should I start? Here are some helpful hints and tips to…

Details

How to Write Effective Social Media Copy

Social media marketing is extremely effective, as long as your copy stands out. You don’t need to be a professional at copywriting, but you will need to develop the skills to make it work. This is especially the case with social media advertising. Here are some handy tips to write effective social media copy to…

Details

A Picture Tells a Thousand Words

The Power of Visual Media in Today’s Marketing Environment It’s an old adage but ringing so true in today’s fast paced consumer marketing environment. The truth is, we are visual beings. 90% of information transmitted to the brain is visual and the brain processes visual information 60,000 times faster than text and 40% of people…

Details

Content Marketing for Small Business

In 1996, Bill Gates was quoted as saying “Content is King” and the same is true today, over 10 year on. But what is Content Marketing and how can you integrate it into your small business when you already have a full work life? Traditional marketing is becoming less relevant and less effective by the minute while Content…

Details

How to identify your target market

If you want to maximise your product/service potential, you need to first have an in depth understanding of your target market. Who you are selling to? Understanding why your target market would buy your product/service and what your product/service means to them is critical in growing sales. Here are some steps in helping you to…

Details

Facebook Remarketing – what is it and why do it?

Every heard of Facebook Remarketing? Facebook is now arguably one of the most powerful sales and marketing tools available to businesses. At a minimum most businesses use Facebook as a way to begin and maintain relationships, create and build an identity and brand, and to communicate with their audience on a regular basis. The smart…

Details

What does colour say about your brand?

Have you ever considered what the colour of your brand means to others? Colour offers an instantaneous, non-verbal method for conveying a meaning and message about what your brand represents. Human brains are programmed to respond to colour. Colour can influence the way people feel, behave and act upon things. The colour that you use…

Details