Quick tips on writing compelling copy

Know – and love – your stuff Great knowledge and passion for your subject will shine through your copy. You need to know absolutely everything about your subject – and your competition – before you can begin. Know who you’re talking to Good copywriters walk a mile in their readers’ shoes. They know the type…

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The ‘me time’ that matters

It’s not always easy, in our complex and busy modern lives, to find the time to pause and reflect on where we’re heading, and why we’re doing what we do. When was the last time you asked yourself, in a quiet moment, whether your outer life, particularly your line of work, reflects who you really…

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What is a Marketing Plan?

Have you ever wondered what a Marketing Plan is? Does all this talk of marketing planning sound like double Dutch to you? Well a Marketing Plan, in simple terms, is a road map for your business.  A Marketing Plan should outline specific actions your business will take to market your service or product to the…

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Marketing Plan written by Consultants

Purple Giraffe can write a marketing plan for your business so that you can accomplish your business goals. Have you ever reached the end of the financial year and can’t work out why you haven’t reached your goals?  Or worse, have you ever written a Marketing Plan which then just sits in the filing cabinet, never to be referred…

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Everybody is in the service industry

Most people have stories of when they’ve received bad service: the snooty waiter, the dismissive doctor… and one bad experience can make you want to never use that business again.  So it stands to reason, the best way to continue to make money and grow your business is in providing great service. Now I know…

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Top Ten Tips for Trade Show Success

Having recently returned from ProWein in Dusseldorf, Germany; arguably the largest wine trade show in the world with over 5000 exhibitors from 50 countries I have learned from experience some tips that will help you be more successful at your next trade show. When your company decides to spend money, time and staff resources to…

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Tips on Selecting a Wine for Dinner

If I had a dollar for every person who told me they selected a wine because they “liked the label” I would be a very wealthy person by now.  So how do you select a wine for dinner? So if you are looking for a wine to enjoy with dinner, here are a few basic tips…

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8 benefits in writing a business plan

There are a number of benefits for developing a business plan. Here are eight benefits of a business plan are: You will stay on track – it’s difficult to stick to a strategy through the daily requirements of running a business.  If you have a business plan to summarize the main strategies of the business and…

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