Traditional Advertising versus Facebook Advertising

So what is your choice – traditional advertising or Facebook advertising?  Or both? The marketing world continues to shift towards online marketing. Arguably, online advertising is quickly becoming the better way for businesses to advertise their products. However, traditional advertising methods such as television and print advertisements still have their place within the marketing mix.…

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Social Media Networks for Businesses

How many people do you know don’t have Facebook, Twitter, LinkedIn or Instagram? I would highly doubt that you could think of 10 names right now, of friends or colleagues that do not interact on an online platform for social or work purposes. But there’s nothing wrong with that? We live in a society that…

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What is digital media?

In today’s modern society, we are continuously moving towards a digital world media. The internet is an easy and common place for people to interact with friends and family, buy and shop for wanted products, and for businesses to share their ideas, plans and most importantly their portfolio. These online locations are continuing to play…

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Why Would I Outsource Marketing?

The question isn’t: Why would I outsource marketing?…it should be: Why wouldn’t I outsource marketing? The benefits of outsourcing your marketing are: Reaching your goals – outsourced marketers are measured by results, and they can’t do this effectively unless they are working closely with you to develop your strategic goals with integrated campaigns that reach your desired…

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What makes a good brand?

If I asked you to think of your favourite five brands right now, fifteen would probably pop into your head before you narrowed it down to your top picks. How do you get your brand to be one of those original fifteen? Even better, how can they become someone’s favourite brand? What makes them special…

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Quick tips on writing compelling copy

Know – and love – your stuff Great knowledge and passion for your subject will shine through your copy. You need to know absolutely everything about your subject – and your competition – before you can begin. Know who you’re talking to Good copywriters walk a mile in their readers’ shoes. They know the type…

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The ‘me time’ that matters

It’s not always easy, in our complex and busy modern lives, to find the time to pause and reflect on where we’re heading, and why we’re doing what we do. When was the last time you asked yourself, in a quiet moment, whether your outer life, particularly your line of work, reflects who you really…

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What is a Marketing Plan?

Have you ever wondered what a Marketing Plan is? Does all this talk of marketing planning sound like double Dutch to you? Well a Marketing Plan, in simple terms, is a road map for your business.  A Marketing Plan should outline specific actions your business will take to market your service or product to the…

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Marketing Plan written by Consultants

Purple Giraffe can write a marketing plan for your business so that you can accomplish your business goals. Have you ever reached the end of the financial year and can’t work out why you haven’t reached your goals?  Or worse, have you ever written a Marketing Plan which then just sits in the filing cabinet, never to be referred…

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Everybody is in the service industry

Most people have stories of when they’ve received bad service: the snooty waiter, the dismissive doctor… and one bad experience can make you want to never use that business again.  So it stands to reason, the best way to continue to make money and grow your business is in providing great service. Now I know…

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