Top 7 reasons why Content is King

We’ve heard it all before, content is king. But what does that really mean? Traditionally, content referred to your website on-page content – keywords, text, images etc. But a broader view is that content is anything you produce that is tangible in an online environment and which produces intangible results. More specifically, content is both…

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Who are Millennials?

I’m by no means an advocate for generation identification, however there does seem to be some validity in the descriptions of generations which can assist marketers in their decision making. So we’ve all heard of the Baby Boomers, Generation X, Generation Y and now it’s Millennials. Marketers have been talking about them for a while…

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10 ways to help get serious about being Social Media

Social media is here to stay. We are a long way past social media only being for the young, early adopters and big business. Today social media is the norm and it should be part of the marketing strategy of every business, no matter what size. If you are not using social media, you are…

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10 Reasons why you should start your own business

With the right attitude, planning and determination, 2016 could be the year for you to start your own business.   But why would you even think of starting a business in this economy? Why would you consider leaving your “safe” job to go it alone? Here are 10 reasons why you should start your own business….…

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Traditional Advertising versus Facebook Advertising

So what is your choice – traditional advertising or Facebook advertising?  Or both? The marketing world continues to shift towards online marketing. Arguably, online advertising is quickly becoming the better way for businesses to advertise their products. However, traditional advertising methods such as television and print advertisements still have their place within the marketing mix.…

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Social Media Networks for Businesses

How many people do you know don’t have Facebook, Twitter, LinkedIn or Instagram? I would highly doubt that you could think of 10 names right now, of friends or colleagues that do not interact on an online platform for social or work purposes. But there’s nothing wrong with that? We live in a society that…

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What is digital media?

In today’s modern society, we are continuously moving towards a digital world media. The internet is an easy and common place for people to interact with friends and family, buy and shop for wanted products, and for businesses to share their ideas, plans and most importantly their portfolio. These online locations are continuing to play…

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Why Would I Outsource Marketing?

The question isn’t: Why would I outsource marketing?…it should be: Why wouldn’t I outsource marketing? The benefits of outsourcing your marketing are: Reaching your goals – outsourced marketers are measured by results, and they can’t do this effectively unless they are working closely with you to develop your strategic goals with integrated campaigns that reach your desired…

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What makes a good brand?

If I asked you to think of your favourite five brands right now, fifteen would probably pop into your head before you narrowed it down to your top picks. How do you get your brand to be one of those original fifteen? Even better, how can they become someone’s favourite brand? What makes them special…

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Quick tips on writing compelling copy

Know – and love – your stuff Great knowledge and passion for your subject will shine through your copy. You need to know absolutely everything about your subject – and your competition – before you can begin. Know who you’re talking to Good copywriters walk a mile in their readers’ shoes. They know the type…

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