Adelaide Eye & Laser Centre

Case Study

Adelaide Eye & Laser Centre
Design and launch an online eye suitability test
August 2020

Piloting, designing, ​ testing and supporting revolutionary tools to support businesses and ​ their clients overcome ​ time-critical adversity, is ​ no match for the team ​ at Purple Giraffe.

Adelaide Eye and Laser Logo image

Project overview

The rise of tele-health was rapid and relevant to Adelaide Eye & Laser Centre (AE&LC) in the face of COVID-19. It quickly became apparent that face-to-face consultations would need to be supplemented with other methods of seeing and consulting with potential and existing patients in order to generate business and continue to service clients in the near, mid and long-term future.

This motivated the concept of the Online Eye Suitability Test (OEST) which is now available on the AE&LC website. It is fast becoming a major tool in this business to see new clients and start them on this journey.

Purple Giraffe, along with identified collaborators, willingly undertook the task of designing, building and launching the new OEST by:


At the time of creation there was no other known eye tele-health sequence of its kind in existence.

The OEST has been revolutionary for AE&LC, allowing them to save time and resources, and better classify their potential leads/clients. In addition, it also provides flexibility, time savings and safe, convenient options for their clients.

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