Clarke Energy
Case Study
Purple Giraffe specialises in strategic event marketing and development in order to strengthen brand awareness, enhance credibility, and leverage networking opportunities to generate quality leads.
Project overview
Clarke Energy is a multi-award-winning global leader in power solutions, providing market-leading engineering, installation and energy solutions which integrate renewable innovations.
In early 2023, Clarke Energy engaged Purple Giraffe to develop, implement, and execute an event management strategy and plan for the APPEA Conference & Exhibition 2023, which would assist the organisation in:
- Strengthening brand awareness and enhancing credibility
- Growing their audience, reach and engagement
- Leveraging networking and sponsorship opportunities to generate leads
Held annually, The Australian Petroleum Production and Exploration Association (APPEA) Conference & Exhibition brings together the industry’s leading global minds to share and discuss the industry’s response to the growing challenges facing the sector. The event also features a range of exhibitors, including exploration and production companies, equipment and service providers, technology and software developers, and government agencies.
Recognising the value of APPEA 2023 for its business, Clarke Energy not only had delegates attend the conference, but also exhibited at the event, and sponsored the networking “Happy Hour” on two evenings: maximising its brand exposure.
Purple Giraffe provided event management services to Clarke Energy which included:
- Event evaluation and recommendations
- Initial exhibition registration and Happy Hour sponsorship arrangements
- Designing artwork for exhibition booth panels
- Recommending booth fit out including arranging furniture and AV equipment
- Producing corporate brand video for use within booth and during Happy Hour networking events
- Arranging Clarke Energy branded apparel for use by wait staff during Happy Hour networking events
- Arranging booth visitor draw and prize
- Creating database for collection of qualified leads
- Liaising with event organisers and third-party suppliers
- Promoting Clarke Energy’s attendance at APPEA 2023 through social media and PR
- Bumping in and bumping out of the exhibition
- Ensuring that throughout the event planning process and during the event itself, Clarke Energy’s objectives for the conference and exhibition were being met, while remaining within the specified budget
Outcomes
Clarke Energy’s presence within the exhibition space and the publicity received from the Happy Hour sponsorships enhanced brand awareness and strengthened brand visibility, highlighting the company’s credibility as a power force within the industry.
By leveraging exhibition, sponsorship, and networking opportunities at APPEA 2023, at the conclusion of the event, Clarke Energy had collected details from a myriad of exhibition attendees, a testament to the business amplifying its audience, reach, and engagement.
Hear what Clarke Energy’s Michael Jones has to say about working with Purple Giraffe here.
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