Capital Prudential
Case Study
Purple Giraffe excels in crafting relationship marketing strategies, ensuring effective audience engagement and fostering lasting connections for your desired results.
Project Overview
Founded in 2019, Capital Prudential is a specialist fund management, asset management and advisory firm.
Capital Prudential’s core focus is on creating investment opportunities in property development while providing a complete capital solution to a portfolio of partnered mid-scale property developers across residential, retail, commercial and industrial property development sectors in Australia.
Critical to Capital Prudential’s growth is the nurturing of existing investor relationships to uphold business confidence and the expansion of the investor base through effective communication.
Capital Prudential engaged Purple Giraffe to support, develop and implement an ongoing strategy for relationship marketing. The aim was to enhance client engagement by effectively connecting with potential clients and investors and fostering relationships with current investors.
Purple Giraffe supported the implementation of a range of strategies to achieve the relationship marketing objectives, including:
Social Media Engagement and Management
- Identifying relevant social media platforms
- Implementing a consistent posting strategy centred around developed content pillars that highlight development updates, business updates, economic updates, events and recruitment
Regular Email Marketing
- Purple Giraffe designed and managed personalised email marketing campaigns providing business, and economic updates
Regular Webinars with Capital Prudential’s Executive Team
- Promoting and hosting successful webinars each quarter with Capital Prudential’s Executive Team, sharing fund figure updates, current and pipeline developments, and economic updates
- Webinars offer clients an excellent opportunity to gain an understanding of the present business landscape, offering reassurance and a platform to open lines of communication
- Webinars are recorded and shared with the client database and published on the website for any prospective investors to access
Investor Events
Event management, including:
- Venue coordination and management
- Supplier management
- Event communication and advertising
- Attendee management
- Presentation
- Post event evaluation
Marketing Collateral
Purple Giraffe’s graphic design team have done extensive work to develop professional marketing collateral for Capital Prudential, including:
- Information Memorandums
- Product Disclosure Statements
- Fact sheets
- Quarterly reports
- Flyers
- Presentations
Outcomes
Capital Prudential has experienced substantial growth since its establishment in 2019. Since Purple Giraffe commenced working with Capital Prudential in February 2022, the business has achieved and exceeded significant development milestones, while also continuing to grow their team of industry professionals. Purple Giraffe’s pivotal role in this growth has been realised through the implementation of crucial relationship marketing strategies. Purple Giraffe continues to work with Capital Prudential and looks forward to fostering further business growth.
Hear what Capital Prudential’s Michael Fazzini has to say about working with Purple Giraffe here.
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