Great Wine Capitals Global Network
Case Study
Purple Giraffe strives to develop strong, mutually beneficial stakeholder relationships through regular and effective communication to drive and deliver optimal results, globally
Project overview
Great Wine Capitals Global Network (GWC) partnered with Purple Giraffe for the development and implementation of a social media strategy to achieve growth in brand awareness, audience, reach, impressions, engagement and click-throughs.
Purple Giraffe collaborate with various stakeholders and regional co-ordinators to:
- develop and implement an integrated social media strategy incorporating paid and organic activity
- create high-quality, engaging social media content and post frequently
- create relevant and measurable social media campaigns that align with GWC’s strategic objectives
- monitor and report on activity performance
Purple Giraffe place a strong emphasis on community management, therefore commit to responding to comments and messages in a timely manner, recognising tags and engaging with other relevant pages.
In 2020, Purple Giraffe adapted the social media strategies to accommodate GWC’s new 2030 strategic direction and respond to challenges such as the global Coronavirus pandemic.
Outcomes
The social media activity developed by Purple Giraffe has seen significant growth in performance metrics across all GWC network platforms.
The success of Purple Giraffe’s execution of the Great Wine Capitals social media has:
- provided social validation for the network
- positioned GWC as an authority, premium brand and thought leader in the wine industry
- promoted re-sharing of GWC content on other social media networks
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