Great Wine Capitals Global Network

Case Study

Great Wine Capitals Global Network
Brand development and grow social media audience, reach and engagement
Ongoing since June 2019

Purple Giraffe strives to develop strong, mutually beneficial stakeholder relationships through regular and effective communication to drive and deliver optimal results, globally

Project overview

Great Wine Capitals Global Network (GWC) partnered with Purple Giraffe for the development and implementation of a social media strategy to achieve growth in brand awareness, audience, reach, impressions, engagement and click-throughs.

Purple Giraffe collaborate with various stakeholders and regional co-ordinators to:


Purple Giraffe place a strong emphasis on community management, therefore commit to responding to comments and messages in a timely manner, recognising tags and engaging with other relevant pages.

In 2020, Purple Giraffe adapted the social media strategies to accommodate GWC’s new 2030 strategic direction and respond to challenges such as the global Coronavirus pandemic.


The social media activity developed by Purple Giraffe has seen significant growth in performance metrics across all GWC network platforms.

The success of Purple Giraffe’s execution of the Great Wine Capitals social media has:

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