Jaymak
Case Study
Purple Giraffe harnesses the ability to adapt and respond to social and environmental circumstances, challenges and opportunities, and support businesses on a needs-basis
Project overview
The scope of Purple Giraffe’s involvement has evolved over time to reflect the changing business objectives of Jaymak. However. the underlying objective has consistently been to support Jaymak’s business activities in terms of:
- sites serviced
- product and service sales – volume and value
- the number of franchises
This has been achieved through a variety of marketing based activities and strategies including:
- an integrated marketing strategy and plan
- a digital and social media marketing strategy
- building franchisee relationships and partnerships
- stakeholder engagement
Purple Giraffe developed a digital advertising strategy and campaign with aggressive targets for building brand awareness and lead generation, aimed at growing the number of sites serviced and geographical areas services by growing franchise numbers. Campaign results were positive.
Purple Giraffe also conducts regular Brand Awareness Surveys and report to measure the success of the activities undertaken. Pleasingly, the results indicate that brand awareness has improved year-on-year as has the net promoter score.
Outcomes
The activities undertaken by Purple Giraffe, in partnership with Jaymak over the years has contributed to the achievement of Jaymak’s sales and growth objectives as well as brand awareness and lead generation.
Jaymak’s social media provides validation to potential clients. Despite relying on organic activity and largely B2B messaging on consumer platforms, good results have been achieved.
Jaymak’s audience, engagement and page impressions have also grown across all social media platforms.
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