Langley & Co

Case Study

Langley & Co
Website refresh
June 2020

Purple Giraffe believes client voice must be reflected in the words, images, and look and feel for any digital platform created for it to be truly authentic

Project overview

The team at Langley & Co recognised they needed to update their website in order to reflect their premium, personal and knowledgeable brand. The ultimate aim was to position the business as approachable and trustworthy, and the best choice in a modern day wine and beverage market.

Langley & Co contracted Purple Giraffe to to manage the website build and to be the liaison between themselves and the web developer. This enabled optimum outcomes both for the user front end, and the administration back end to ensure a positive visitor experience and optimum Google searchability set up.

Purple Giraffe also assisted in the development of the copy, the website structure, image direction, and the overall look and feel of the new website.

The new modern and dynamic website was tasked with showcasing their standing in the marketplace and providing an exceptional digital presence alongside their competitors who were becoming more influential with the use of these platforms, especially in a today’s global environment.

Due to the competitive nature of the food and wine industry the website demanded effective Google searchability and optimisation. It also aimed to  provide a high level and on brand anchor platform to direct their community towards when distributing their newsletter, related blog articles and future social media platforms.

Purple Giraffe appointed Argon Creative to work with them to deliver the website.

Outcomes

Purple Giraffe worked alongside Langley & Co to:

Langley & Co now host a modern, digital representation of their brand, their business and their team to take the business into a rapidly changing and modern wine and beverage industry.

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