Rivawine Collaboration
Case Study
Purple Giraffe worked closely with this newly formed business to craft their brand story, develop their logo and style guide to ensure their business had a professional approach from inception.
Project overview
As a newly formed business entity that comprises of a group of significantly sized wineries and vineyards in the Riverland, Rivawine Collaboration required a branding story and look in which to promote themselves as a significant Australian wine supplier within the Australian and International wine marketplace.
A brand story and logo that various stakeholders related to and felt represented them within the corporation was imperative.
For the successful completion of this project Purple Giraffe:
- managed the drafting, tabling, editing and approval process of a detailed brief
- supported in the development of a brand story to be used on all marketing collateral
- managed the design process, keeping the project on track, on budget and delivered on time
- presented each round of logo and brand concepts to the CEO and the board, noting feedback received from the collaborative group
- packaged the final logo design and style guide to place clear guidelines around the use of the logo and brand moving forward
Outcomes
The final developed and approved logo, brand and style guide has empowered Rivawine Collaboration and its individual stakeholders to develop an identity and market themselves for sales success.
The branding look has firm rules around its use, creating professional representation and the development of brand equity for Rivawine Collaboration, ongoing.
Want to see more?
