Rohde’s Free Range Eggs
Case Study
Purple Giraffe worked closely with the designer and Rohde’s to successfully deliver a new look carton, resulting in an immediate boost in sales.
Project overview
Purple Giraffe worked initially with Rohde’s to fully understand the Rohde’s brand and values, and their own personal style in order to develop a comprehensive brief for the project.
Purple Giraffe then undertook a researched and targeted tender process, assessing received quotes and advising Rohde’s on which designer to engage based on prior experience and the quality of the quote received.
Purple Giraffe worked closely with the designer and Rohde’s to deliver a revised logo design and a new look carton that complied with free range and egg packaging legislation.
Purple Giraffe then worked with Huhtamaki to ensure the successful printing of the carton and its distribution to Rohde’s packaging warehouses.
The carton was then soft launched into the marketplace which involved the undertaking of the following activities:
- Media release
- Edit of website with new carton images and logo
- Social media communications
- Point of sale materials for suppliers
Outcomes
With the release of the new Rohde’s carton in February 2020, the shelf presence of the brand was accelerated, and the new look and feel was well received by both suppliers and customers. The brand, although updated for a modern customer, retained its core elements to see it stay true to its brand valuable equity. Its shelf presence was dramatically increased, making it more noticeable by a wider consumer set.
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