Settlers Artisan Spirits
Case Study
Purple Giraffe’s extensive capabilities means the whole process can be taken care of for you – from the initial brief, right through to the end marketing.
Project overview
With the popularity of gin as a beverage in Australia and the continued growth in this market segment, an opportunity to diversify and expand was identified for Settlers Artisan Spirits – specifically for the development of 3 x premium pre-mixed gin & tonic products.
To take full advantage of this growth opportunity Settlers Artisan Spirits utilised Purple Giraffe’s expertise to develop:
- the product story
- packaging design
- point of sale materials
- website content and tasting notes
- general marketing of the new product including: press releases, social media content, trade presenter content, e-newsletter content
Further to this, Purple Giraffe liaised with trusted and specialised collaborators to ensure Settlers Artisan Spirits:
- successfully launch an engaging, convenient beverage option for their discerning consumer group
- increase sales and place themselves as a market leader with a new premium ready to drink gin & tonic product
Outcomes
Purple Giraffe successfully orchestrated and implemented clever and eye catching packaging that remains on brand – ultimately expanding the Settlers Artisan Spirits product portfolio into this diversified space and expanding the equity of the brand it carries.
Purple Giraffe identified and consciously achieved the following key targets:
- Positioning of the brand in a growing and relevant demographic with a fresh and funky product packaged beautifully.
- The distribution of this product in the Australian marketplace, boosting sales and brand equity.
- Further recognition for Settlers Artisan Spirits as an innovative and premium player in the boutique spirits beverage industry in Australia.
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