Our Head Giraffe, Lynda Schenk, recently had this article published on Smart Company. Ever wondered how to track brand recognition? Brand recognition can mean the
Our Head Giraffe, Lynda Schenk, recently had this article published on Inside Small Business. How do you take advantage of TikTok for your business? With
Our Head Giraffe, Lynda Schenk, recently had this article published on Koshie’s Business Builders. What are the COVID-19 shifts in online shopping behaviours? As the
Marketers have a saying: “If you don’t know where you’re going, any road will take you there.” So, let’s cut to the chase. A marketing
Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is
Most major events these days have the support of major sponsors. Sponsorship provides brands with an amazing platform for exposure and awareness. In return, many
I don’t know about you, but I was expecting something different in 2020 to how the year has so far unfolded. As the start of
In this age of paperless offices, online platforms and social media marketing, it is still important that companies of nearly all sizes invest in some
If you want to maximise your product or service potential, you need to first have an in-depth understanding of your target market. Who are you
