The GDPR Headache

Impacting the online marketing world, the GDPR is officially here. With so much grey area in its interpretation, it’s hard to understand what actions Australian based businesses need to take. While Purple Giraffe is NOT an expert in this field, we needed to find out more about it and how it impacts our business and…

Why Use Facebook Live Streaming?

If you use Facebook, you are probably familiar with Facebook Live streaming or you’ve heard it a lot of times, right? It is one of Facebook’s newest features everyone is hyped up about. Facebook Live offers you the ability to connect to your friends, fans and followers through a real-time video. With this, you can share…

How to Write Effective Blogs

Writing blogs isn’t easy, but with practise and perseverance you can certainly learn how to become an interesting and engaging blogger. The below information will provide you with some practical suggestions that will aid you in your quest. SEO writing Don’t believe everything you may have read or heard about the importance of writing blogs…

Top 11 Social Media Trends for 2018

Social is moving fast and for small business owners it’s difficult to keep up. So to save you hours of searching what the “opinion” leaders are saying we have summarised the top eleven Social Media trends for 2018 below. Rise of augmented reality Source: Entrepreneur, Forbes, Impact and Sprout Social Snapchat allows advertisers to use…

What is a CMS?

What is a CMS? Content Management System (CMS) is what allows an individual or team to manage a website’s content or other electronic sources. The core functions and purposes of a CMS includes letting multiple users to manage and publish content, implement workflow permissions, reduce the repetitive tasks as well as automate some fundamental features.…

What Does Your Font Say About Your Business?

Choosing a font is crucial for the image of your business. The font type you choose for your logo, your website, your marketing collateral and other marketing assets says a lot about you and your business. Whether it is a shop front sign on the street or a logo on your website, it’s usually the…

The Importance of Your Personal Brand as a Winemaker

It’s well known that the personal branding of a winemaker can be critical to it’s success, particularly for the smaller, and often more personalised, wine industry folk. In these smaller businesses, the winemaker is often wearing many hats and is front line at Cellar Door, tastings and online. With so many touch points placing them…

The Importance of a Glass When Wine Tasting

You’ve probably wondered what all the fuss is about when it comes to the importance of glass when wine tasting. I mean let’s face it, you can drink wine out of anything right? Well if your wine is cheap and you only want to drink it for “salutary” reasons, then by all means, use any…