Top 11 Social Media Trends for 2018

Social is moving fast and for small business owners it’s difficult to keep up. So to save you hours of searching what the “opinion” leaders are saying we have summarised the top eleven Social Media trends for 2018 below. Rise of augmented reality Source: Entrepreneur, Forbes, Impact and Sprout Social Snapchat allows advertisers to use…

What is a CMS?

What is a CMS? Content management System (CMS) is what allows an individual or team to manage a website’s content or other electronic sources. The core functions and purposes of a CMS includes letting multiple users to manage and publish content, implement workflow permissions, reduce the repetitive tasks as well as automate some fundamental features.…

What Does Your Font Say About Your Business?

Choosing a font is crucial for the image of your business. The font type you choose for your logo, your website, your marketing collateral and other marketing assets says a lot about you and your business. Whether it is a shop front sign on the street or a logo on your website, it’s usually the…

The Importance of Your Personal Brand as a Winemaker

It’s long been know that personal branding of a winemaker can be critical to a wine brands success, particularly for the smaller, often more personalised wine industry folk. In these smaller businesses, the winemaker is often wearing many hats and is front line at Cellar Door, tastings and online. With so many touch points placing…

The Importance of a Glass When Wine Tasting

You’ve probably wondered what all the fuss is about when it comes to the importance of glass when wine tasting. I mean let’s face it, you can drink wine out of anything right? Well if your wine is cheap and you only want to drink it for “salutary” reasons, then by all means, use any…

Old Marketing v New Marketing for the Wine Industry

Over the past ten years there has been a rapid change in the way we engage with our consumers. Old Marketing techniques are being phased out for the new marketing approach of answering your customer’s question quickly. If they are convinced by your response, you grab their attention. When I started out in the wine…

How to Sell More Wine Using Pinterest

Pinterest is a popular image sharing site with exclusive social media features. It has been creating a buzz in the social media marketing community due to its massive growth since its launch in 2010. Pinterest claims to increase sales and conversation rates. Aside from being an image sharing site, Pinterest is also recognised as one…

China’s Unique Social Media Landscape

China’s social media landscape is vastly different when compared to the United States and Australia. USA and Australia boasts two to three major social media platforms, however China’s social media landscape is extremely fragmented and localised. This makes it more challenging for businesses and marketers. Notably, a whopping 81% of China’s Internet users access the…