That winning feeling!

We are so proud to have been awarded the Marketer of the Year at the 2018 Australian Women in Wine Awards last Friday at Quay in Sydney. This award recognises excellence in implementing a marketing initiative, campaign or strategy. It’s in moments like these that I like to take a moment to reflect on the…

Why being environmentally conscious is good business

The green movement. It’s been all the rage for at least a decade now and continues to gain momentum. A very worthy and relevant cause, it’s now considered bad business if a company doesn’t take some responsibility for the footprint it leaves. In a world striving for sustainability, going green means staying competitive. However every…

Why Outsource Your Marketing?

Like many small to medium sized businesses, you’re busy everyday getting your hands dirty and doing the do. Having your own business is rewarding and inspiring, but it often means wearing a multitude of hats and being an expert in things that you don’t necessarily know all that much about. Thank goodness for Google! The…

The GDPR Headache

Impacting the online marketing world, the GDPR is officially here. With so much grey area in its interpretation, it’s hard to understand what actions Australian based businesses need to take. While Purple Giraffe is NOT an expert in this field, we needed to find out more about it and how it impacts our business and…

Why Use Facebook Live Streaming?

If you use Facebook, you are probably familiar with Facebook Live streaming or you’ve heard it a lot of times, right? It is one of Facebook’s newest features everyone is hyped up about. Facebook Live offers you the ability to connect to your friends, fans and followers through a real-time video. With this, you can share…

How to Write Effective Blogs

Writing blogs isn’t easy, but with practise and perseverance you can certainly learn how to become an interesting and engaging blogger. The below information will provide you with some practical suggestions that will aid you in your quest. SEO writing Don’t believe everything you may have read or heard about the importance of writing blogs…

Top 11 Social Media Trends for 2018

Social is moving fast and for small business owners it’s difficult to keep up. So to save you hours of searching what the “opinion” leaders are saying we have summarised the top eleven Social Media trends for 2018 below. Rise of augmented reality Source: Entrepreneur, Forbes, Impact and Sprout Social Snapchat allows advertisers to use…

What is a CMS?

What is a CMS? Content Management System (CMS) is what allows an individual or team to manage a website’s content or other electronic sources. The core functions and purposes of a CMS includes letting multiple users to manage and publish content, implement workflow permissions, reduce the repetitive tasks as well as automate some fundamental features.…