The beverage industry is becoming increasingly saturated with new brands, and competition is fierce. Consumers are presented with an abundance of choices, and it can
Whether your venture is a startup or an established business in a competitive market, the key to effective marketing lies in evidence-based decision making (EBDM).
Interns, Gather Round! Today – 27 July – is our day, National Intern Day! WayUp created National Intern Day to dedicate a day to recognise,
A total transformation has been witnessed in the social media world! Elon Musk has ushered in a new era by rebranding Twitter as ‘X’, marking
At Purple Giraffe, we are passionate about harnessing the power of AI technologies to enhance our work processes. As part of our continuous exploration, we
We’re halfway through the year and 2023 has proven to be a financially challenging year for all, with inflation, 12 consecutive interest rate rises, announcements
By now, you’ve probably heard of Threads, Mark Zuckerberg’s latest contribution to the social media realm. Coming hot on the heels of Instagram’s soaring popularity,
Australia has been enraptured by an extraordinary pop-cultural sensation – the exciting impending arrival of the global icon, Taylor Swift, also known as ‘TayTay’. The
The impact of Artificial technologies in the dynamic field of marketing is continuously growing. OpenAI’s language model, ChatGPT, stands out as a leading player in
AI software has been a hot topic for Purple Giraffe and has ignited the curiosity of the entire marketing industry. Recently, some of our team
Preparing your business’s marketing strategy for the end of the 2022/2023 financial year provides an excellent opportunity to increase figures for financial reporting and clear
Purple Giraffe is thrilled to be featured in the June 2023 edition of the Cruising Yacht Club of South Australia’s (CYCSA) Groundswell publication! Get to
