In the dynamic world of business, marketing serves as the compass guiding your company toward success. The saying goes, “If you don’t know where you’re
While EOFY, Black Friday, Boxing Day, and Mid-Season Sales are well-known retail events, the promotional calendar is continually expanding, and rightfully so. The dynamic nature
Imagine being able to reach over 90% of global internet users across a staggering three million apps and websites. That’s the power of Google Display
Firstly – What are Google Search Ads? Google Search ads are text based ads that appear as ‘sponsored’ results on Google, and on other Google
In today’s digital landscape, Google Ads have become an essential tool for businesses looking to connect with their target audience. With its wide range of
At Purple Giraffe we understand that search engine optimisation (SEO) can be a tricky topic to understand and apply to your own brand’s website. SEO
Website optimisation techniques are essential for all types of websites, whether you’re running an eCommerce store, offering software solutions, or anything in between. It’s important
Do you know what the next word is in Google’s top search terms when you type in “email marketing….”? Don’t worry, I don’t really expect
Do you craft amazing wine? Have a great location with a breathtaking cellar door and winery? That’s great if you do! However, you will not
In the fast-paced world of e-commerce, there are specific milestones that inject periods of significant excitement and activity. Seasonal sales events such as End of
It’s been a rocky ride for the accommodation and tourism industry these last few years with a global pandemic, economic challenges, fierce competition for the
The convenience of swift online searches, such as ‘food near me,’ is growing in popularity as people seek to quickly locate nearby eateries and many
