There is no denying that social distancing, as a result of the COVID-19 pandemic, has had an impact on consumer spending behaviour. In general, consumers
Social media is here to stay. We are a long way past social media only being for the young, early adopters, and big business. Today
Social media is here to stay. We are a long way past social media only being for the young, early adopters, and big business. Today
Who would have thought we would be developing a survival kit for social distancing? I mean where did those words come from anyway? According to
When the impacts of Coronavirus (COVID-19) only extended to our toilet paper supplies and travel plans, it was easier to proceed as usual. In true
Since the rise of social media, and its importance to brand image, product placement and marketing in a modern day setting, it has become critical
The Value of a Good Cause or Charity to your Business Profile Supporting a local club or organisation, global charity or social cause not only
In today’s modern society, we are continuously moving towards a digital world media. The internet is an easy and common place for people to interact
Images are a powerful means of communication in today’s digital landscape. Whether you’re a photographer, graphic designer, or simply sharing visuals on social media, understanding
Purple Giraffe has recently ventured out to Western Australia, providing powerful marketing tactics to local businesses. Our extensive understanding of how to harness strategies that
For small and new businesses, it can be hard to figure out the best way to grow your brand. There are so many ways to
Authenticity in wine marketing is crucial to connecting with your customers and winning their continuing support. Authentic marketing promotes the genuine qualities and values of
