5 Things Entrepreneurs should know about risk taking

“Well, as giraffes say, you don’t get no leaves unless you stick your neck out.“ What risks are you taking in your business? Entrepreneur Asia Pacific explores 5 things entrepreneurs need to know about taking risks. 1. Risk-taking is inherent in entrepreneurship. 2. There are different types of risks. 3. Some of your risks won’t pay off. 4. We’re inherently…

Why cultivating diversity equals business success

“It’s well-documented that diversity in organisations translates to better results and significantly better culture,” says Sam McDonagh, country manager for Airbnb tells Marketing Magazine.

Read more about how creating a workplace that cultivates differences can enable organisations to gain a competitive advantage in an ever-changing and increasingly competitive marketplace here.

Insider Tips on Linked In B2B marketing

Linked In is an invaluable tool for business to business marketing to access target audiences and grow brand awareness and leads. So, who doesn’t want the tops tips from a Linked In insider? Marketing Magazine spoke to Linked In’s Director of Marketing Solutions, Prue Cox about lead generation, targeted content and marketing automation on LinkedIn and…

1000s to 1000000s with influencer marketing

Influencer marketing is the talk of the town right now, but what is it all about? Learn in Marketing Magazine how Social Soup’s Sunbite’s campaign used social influencers to achieve these outstanding results: The campaign reached 2300 targeted sampling influencers and 50 micro influencers, who then delivered a combined reach of more than 1.2 million…

#DisneyWall just got a whole lot sweeter

In April Magic Kingdom’s Tomorrowland #DisneyWall trend exploded on social media.  It wasn’t just ANY wall – it is a #purplewall.  But, of course!!! And if there’s anything Disney does well, it is market, merchandise and upsell…. introducing the “Purple Wall Slush” a taro tea slushie that comes with tapioca boba pearls, whipped cream, and a…