Our Head Giraffe, Lynda Schenk, recently had this article published on Inside Small Business. Does your business have a marketing plan in place? A marketing
The ever-growing green movement continues to gain momentum, with more and more companies taking responsibility for their environmental footprint, avoiding being hit with the “bad
Most people believe small-business owners can take a holiday whenever they want but the reality is often far different. For many business owners, the “time
There is nothing more frustrating as a customer than when a business makes an empty promise, is unreliable, or gives out wrong information. Not only
The phrase “work-life balance” tends to insinuate the idea that “work” and “life” are two opposing or different things. Let’s be clear, we have one
With social media now a key player in the marketing space, most businesses are accessible to communicate with their audiences across a variety of platforms.
There is no denying that social distancing, as a result of the COVID-19 pandemic, has had an impact on consumer spending behaviour. In general, consumers
In 2016 I wrote a blog titled “Outsource or die”, the content read as follows: “I know, dramatic heading but there is some truth in
The act of writing down your goals is strongly associated with success. It makes sense then that a social media strategy; effectively a list of
Social media is here to stay. We are a long way past social media only being for the young, early adopters, and big business. Today
Social media has transformed marketing, serving to increase its importance. Its use, and the resulting effect it has on all industries and the businesses that
Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is
