Our Head Giraffe, Lynda Schenk, recently had this article published on Inside Small Business. There are endless #World, #International and #National holidays and awareness days,
Marketers have a saying: “If you don’t know where you’re going, any road will take you there.” So, let’s cut to the chase. A marketing
Our Head Giraffe, Lynda Schenk, recently had this article published on Inside Small Business. Does your business have a marketing plan in place? A marketing
The ever-growing green movement continues to gain momentum, with more and more companies taking responsibility for their environmental footprint, avoiding being hit with the “bad
Most people believe small-business owners can take a holiday whenever they want but the reality is often far different. For many business owners, the “time
There is nothing more frustrating as a customer than when a business makes an empty promise, is unreliable, or gives out wrong information. Not only
The phrase “work-life balance” tends to insinuate the idea that “work” and “life” are two opposing or different things. Let’s be clear, we have one
With social media now a key player in the marketing space, most businesses are accessible to communicate with their audiences across a variety of platforms.
There is no denying that social distancing, as a result of the COVID-19 pandemic, has had an impact on consumer spending behaviour. In general, consumers
In 2016 I wrote a blog titled “Outsource or die”, the content read as follows: “I know, dramatic heading but there is some truth in
The act of writing down your goals is strongly associated with success. It makes sense then that a social media strategy; effectively a list of
Social media is here to stay. We are a long way past social media only being for the young, early adopters, and big business. Today
