There is no denying that social distancing, as a result of the COVID-19 pandemic, has had an impact on consumer spending behaviour. In general, consumers
In 2016 I wrote a blog titled “Outsource or die”, the content read as follows: “I know, dramatic heading but there is some truth in
The act of writing down your goals is strongly associated with success. It makes sense then that a social media strategy; effectively a list of
Social media is here to stay. We are a long way past social media only being for the young, early adopters, and big business. Today
Social media has transformed marketing, serving to increase its importance. Its use, and the resulting effect it has on all industries and the businesses that
Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is
Recently Purple Giraffe undertook the following poll on LinkedIn asking the question “what grabs your attention most on social media?” The results of the poll
Academically, pricing is the amount of money charged for a product or service or the sum of the value that consumers exchange for the benefit
Our Head Giraffe Lynda Schenk was recently an MC as part of Food And Wine South Australia September 2020. You can now catch the full webinar
In today’s cluttered world, consumers are being bombarded with more messages than ever before. Knowing your target markets intimately is critical to your future success.
Stuck for content ideas? Below is a list of 99 content ideas for your social media pages: Share a blog from your website Share a
A recent poll held on the Purple Giraffe LinkedIn page asked the question “what keeps you awake at night?” The number one result? How to
