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Let’s say your business had an amazing, life changing product that stuck out from the rest. It could be a Doritos printer, a purple giraffe

When it comes to growing your business, content marketing is one of the most important tools for it. However, with the continuous evolvement of emerging

In today’s highly competitive business landscape, companies need to differentiate themselves from their competitors to establish a strong brand image. One method to achieving this

Failing to take advantage of today’s advanced marketing tools means that your business may lag behind your competition. That’s why we’ve compiled a list of

Have you been sending press releases to the media but failing to get your work published? The media love receiving new content and press releases,

The Purple Giraffe team love Artificial Intelligence (AI)! We use it as much as we can, and strongly believe other businesses should be using AI

One of the hardest things to do is predict whether your business strategy will work or not. Consumers no longer rely solely on traditional marketing

Businesses in the tourism sector compete heavily for share of wallet when it comes to their customers disposable income. Not only does a tourism business

Adapting to the ever-evolving digital world can be quite challenging and though numerous platforms can be used to interact with the public, understanding each platform

In the growing age of social media and digital technology, it is imperative to have a solid content marketing strategy. Both short-form and long-form content

ChatGPT, a new artificial intelligence chatbot, has taken the internet by storm with it eclipsing one million users within a week of its launch. This

The Instagram algorithm is forever changing, and it is hard to keep up!   Firstly, what is an algorithm? An algorithm is a set of rules