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One of the hardest things to do is predict whether your business strategy will work or not. Consumers no longer rely solely on traditional marketing

Businesses in the tourism sector compete heavily for share of wallet when it comes to their customers disposable income. Not only does a tourism business

Adapting to the ever-evolving digital world can be quite challenging and though numerous platforms can be used to interact with the public, understanding each platform

In the growing age of social media and digital technology, it is imperative to have a solid content marketing strategy. Both short-form and long-form content

ChatGPT, a new artificial intelligence chatbot, has taken the internet by storm with it eclipsing one million users within a week of its launch. This

The Instagram algorithm is forever changing, and it is hard to keep up!   Firstly, what is an algorithm? An algorithm is a set of rules

Could you use some tips on how to improve your designs? Do you want to increase attraction and engagement with your audience? It’s easier than

Usually, when we think of email marketing, it is generally linked to spam emails. However, when done right, email marketing is a very successful marketing

The wait is finally over… YouTube has introduced a new feature called Handles visible in YouTube Shorts and searches. With over 2.6 billion users worldwide (Statista,

As we enter the New Year, we start to think about setting resolutions. Among the gym goals and learning a new language, how about setting

Why your business needs an office dog!   Here at the PG Tower, we love office dogs! So much so we welcomed our Wellness Consultant,

Social media for business: it’s nothing new. In 2022, having at least a Facebook and Instagram account for your business should be a core component