AI software has been a hot topic for Purple Giraffe and has ignited the curiosity of the entire marketing industry. Recently, some of our team
Google’s very own chatbot, Bard has finally landed in Australia, officially launching as an experiment. At Purple Giraffe, we love incorporating AI technologies into our
Let’s say your business had an amazing, life changing product that stuck out from the rest. It could be a Doritos printer, a purple giraffe
When it comes to growing your business, content marketing is one of the most important tools for it. However, with the continuous evolvement of emerging
In today’s highly competitive business landscape, companies need to differentiate themselves from their competitors to establish a strong brand image. One method to achieving this
Failing to take advantage of today’s advanced marketing tools means that your business may lag behind your competition. That’s why we’ve compiled a list of
Have you been sending press releases to the media but failing to get your work published? The media love receiving new content and press releases,
The Purple Giraffe team love Artificial Intelligence (AI)! We use it as much as we can, and strongly believe other businesses should be using AI
One of the hardest things to do is predict whether your business strategy will work or not. Consumers no longer rely solely on traditional marketing
Businesses in the tourism sector compete heavily for share of wallet when it comes to their customers disposable income. Not only does a tourism business
Adapting to the ever-evolving digital world can be quite challenging and though numerous platforms can be used to interact with the public, understanding each platform
In the growing age of social media and digital technology, it is imperative to have a solid content marketing strategy. Both short-form and long-form content
